Infrastructure boom in India poised to transform the hospitality landscape, says Hilton’s Alan Watts

In an interview to CNBC-TV18, Alan Watts, President of Hilton’s Asia Pacific region, noted that India's current travel infrastructure development is experiencing a transformation akin to the US superhighway boom of the 1950s.

By  CNBC - TV18 | Shibani GharatDec 11, 2024 10:52 PM
Infrastructure boom in India poised to transform the hospitality landscape, says Hilton’s Alan Watts
Hilton recently announced the launch of its Spark brand in India, targeting the rising middle-class demographic. With 150 properties planned in partnership with the Embassy Group, Spark aims to offer budget-conscious travelers a taste of Hilton’s renowned hospitality. “This is our most price-sensitive brand, and it’s designed for entry-level travelers,” Watts explains. Drawing parallels to the success of Hampton by Hilton during America’s mid-century travel boom, Watts believes Spark is poised to replicate that success in India.

India's hospitality industry is poised for a remarkable transformation, and Hilton is at the forefront of this revolution.

In an interview with CNBC-TV18, Alan Watts, President of Hilton’s Asia Pacific region, noted that India's current travel infrastructure development is experiencing a transformation akin to the US superhighway boom of the 1950s.

He believes the country’s rapid infrastructure development—spanning new airports, expressways, and fast rail networks—is reshaping the travel landscape, making it a fertile ground for tourism and hospitality growth. With one of the world’s youngest populations, a burgeoning middle class, and an impressive GDP growth trajectory, India is quickly becoming a central focus for global travel giants like Hilton.

“We’re seeing an explosion in domestic travel that’s only set to increase as more people join the middle class,” he says, citing transformative projects such as the Delhi-Mumbai Expressway and plans for 100 new airports.

Hilton recently announced the launch of its Spark brand in India, targeting the rising middle-class demographic. With 150 properties planned in partnership with the Embassy Group, Spark aims to offer budget-conscious travelers a taste of Hilton’s renowned hospitality. “This is our most price-sensitive brand, and it’s designed for entry-level travelers,” Watts explains. Drawing parallels to the success of Hampton by Hilton during America’s mid-century travel boom, Watts believes Spark is poised to replicate that success in India.

Additionally, Piyush Pandey, Chief Advisory at Ogilvy India shared his views on winning the 2024 LIA Legend Award and key learnings from the year so far.

First Published on Dec 11, 2024 10:52 PM

More from Storyboard18

Brand Marketing

Hyundai Motor India posts Rs 5,640 cr profit in FY25, bets big on EVs, global exports

Hyundai Motor India posts Rs  5,640  cr profit in FY25, bets big on EVs, global exports

Brand Marketing

Zomato, Swiggy remove rain fee waiver for loyalty members as profit pressure mounts

Zomato, Swiggy remove rain fee waiver for loyalty members as profit pressure mounts

Brand Makers

Virat Kohli's CBSE class 10 marksheet goes viral; check his highest and lowest scores

Virat Kohli's CBSE class 10 marksheet goes viral; check his highest and lowest scores

Brand Marketing

Amazon responds after CCPA notice on Pakistani flag listings; says third-party sellers responsible

Amazon responds after CCPA notice on Pakistani flag listings; says third-party sellers responsible

Brand Marketing

Amazon’s ad gamble: Will Prime Video redefine OTT monetization in India?

Amazon’s ad gamble: Will Prime Video redefine OTT monetization in India?

Brand Marketing

Mast or Meh: Crompton, CashKaro, Muthoot FinCorp - who nails the ad game and who fizzes out?

Mast or Meh: Crompton, CashKaro, Muthoot FinCorp - who nails the ad game and who fizzes out?

Brand Marketing

Warner Bros. Discovery revives HBO Max name in strategic rebrand

Warner Bros. Discovery revives HBO Max name in strategic rebrand

How it Works

TCS ranked among Top 50 most valuable global brands by Kantar BrandZ 2025

TCS ranked among Top 50 most valuable global brands by Kantar BrandZ 2025