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brand-marketing

  • Panasonic to shut appliance lines in India, sharpens focus on TVs, ACs and energy solutions

    Panasonic to shut appliance lines in India, sharpens focus on TVs, ACs and energy solutions

  • Meta hires three OpenAI researchers for new 'superintelligence' team: Report

    Meta hires three OpenAI researchers for new 'superintelligence' team: Report

Magnum scoops up 61.9% stake in Kwality Wall's post HUL demergerSTORY OF THE DAY

Magnum scoops up 61.9% stake in Kwality Wall's post HUL demerger

The demerger is part of a broader global overhaul by parent company Unilever, which in March 2024 announced a strategic separation of its ice cream portfolio into a standalone entity, with a target completion date of Q4 2025.

  • LIC India leads BFSI sector TV advertising with 12% share: TAM

    LIC India leads BFSI sector TV advertising with 12% share: TAM

  • The rise of women’s sports: A new era of access, aspiration and achievement

    The rise of women’s sports: A new era of access, aspiration and achievement

Featured

Parle responds with a witty crunch to Britannia's Pride Month invite

QUANTUM-BRIEF

Parle responds with a witty crunch to Britannia's Pride Month invite

Japanese apparel brand Uniqlo set to debut in South India, to open 1st store in Bengaluru in August

QUANTUM-BRIEF

Japanese apparel brand Uniqlo set to debut in South India, to open 1st store in Bengaluru in August

Sam Altman confirms talks with Satya Nadella on future of AI partnership

QUANTUM-BRIEF

Sam Altman confirms talks with Satya Nadella on future of AI partnership

"Concerns resolved with authorities; complaint baseless," says The Whole Truth founder over sugar content claims

QUANTUM-BRIEF

"Concerns resolved with authorities; complaint baseless," says The Whole Truth founder over sugar content claims

Unilever acquires Dr. Squatch, taps into social-first brand’s virality

QUANTUM-BRIEF

Unilever acquires Dr. Squatch, taps into social-first brand’s virality

Relief or Rumor! Vodafone Idea shares surge despite no official word on Rs 84,000 crore AGR dues

QUANTUM-BRIEF

Relief or Rumor! Vodafone Idea shares surge despite no official word on Rs 84,000 crore AGR dues

More from Storyboard18

Brand Marketing

CCI approves Bain Capital’s investment in Manappuram Finance and subsidiary

CCI approves Bain Capital’s investment in Manappuram Finance and subsidiary

Brand Marketing

CCI approves Alpha Wave’s minority stake acquisition in Haldiram Snacks

CCI approves Alpha Wave’s minority stake acquisition in Haldiram Snacks

Brand Marketing

From Kolhapur to Runway! Prada slaps Rs 99,759 tag on desi Kolhapuri chappals

From Kolhapur to Runway! Prada slaps Rs 99,759 tag on desi Kolhapuri chappals

How it Works

Air India to resume Middle East, Europe flights in phases amid easing airspace restrictions

Air India to resume Middle East, Europe flights in phases amid easing airspace restrictions
Google rolls out new AI-powered search mode in India

Brand Marketing

Google rolls out new AI-powered search mode in India

How it Works

Qatar Airways resumes operations following airspace reopening amid Middle East tensions

Qatar Airways resumes operations following airspace reopening amid Middle East tensions

How it Works

IndiGo 'prudently' resumes Middle East flights as Gulf airspace reopens amid tensions

IndiGo 'prudently' resumes Middle East flights as Gulf airspace reopens amid tensions

Brand Marketing

Meesho restructures board to tighten control ahead of $1 billion IPO

Meesho restructures board to tighten control ahead of $1 billion IPO
Lalithaa Jewellery faces governance heat as promoter draws Rs 50 Cr brand ambassador fee ahead of IPO

Brand Marketing

Lalithaa Jewellery faces governance heat as promoter draws Rs 50 Cr brand ambassador fee ahead of IPO

How it Works

Air India suspends flights to and from Middle East, Europe, and North America amidst Middle East conflict

Air India suspends flights to and from Middle East, Europe, and North America amidst Middle East conflict

Brand Marketing

Colgate-Palmolive eyes India as global growth engine, plans brand influx and digital-first push

Colgate-Palmolive eyes India as global growth engine, plans brand influx and digital-first push

Brand Marketing

Wipro scales up brand-building expenses by Rs 359 crore in FY25

Wipro scales up brand-building expenses by Rs 359 crore in FY25

POPULAR

WhatsApp Sting: Dentsu CEOs secretly fed chat intel to CCI amid probe

Agency News

WhatsApp Sting: Dentsu CEOs secretly fed chat intel to CCI amid probe

Is Snapchat's bid to attract Indian advertisers working?

Advertising

Is Snapchat's bid to attract Indian advertisers working?

Consolidation or Collision? How ad land’s mergers create crisis of overlapping of leadership roles

Advertising

Consolidation or Collision? How ad land’s mergers create crisis of overlapping of leadership roles

Meta names Arun Srinivas as the Managing Director and Head for India

Brand Makers

Meta names Arun Srinivas as the Managing Director and Head for India

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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