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brand-marketing

  • Patanjali Ayurved under scrutiny over 'suspicious' financial transactions: Reports

    Patanjali Ayurved under scrutiny over 'suspicious' financial transactions: Reports

  • Oyo's rebranding: Founder Ritesh Agarwal seeks suggestions for new name

    Oyo's rebranding: Founder Ritesh Agarwal seeks suggestions for new name

Global Ads Spotlight: When Magnum melted winter with 'Find Your Summer' campaignSTORY OF THE DAY

Global Ads Spotlight: When Magnum melted winter with 'Find Your Summer' campaign

The iconic ice cream brand defied seasonality with a clever, sun-seeking campaign that combined real-time data with outdoor storytelling. Read and watch in our Global Ads Spotlight column.

  • Apollo Tyres reshapes global marketing, elevates Udyan Ghai to lead new centralised team

    Apollo Tyres reshapes global marketing, elevates Udyan Ghai to lead new centralised team

  • New York Times licenses content to Amazon for AI training

    New York Times licenses content to Amazon for AI training

Featured

BIS to tighten standards, improve testing; approves Rs 78 cr boost for testing infrastructure

QUANTUM-BRIEF

BIS to tighten standards, improve testing; approves Rs 78 cr boost for testing infrastructure

Inside quick commerce brand wars: Smear tactics, platform fights, and founder feuds

QUANTUM-BRIEF

Inside quick commerce brand wars: Smear tactics, platform fights, and founder feuds

Coca-Cola eyes billion-dollar brand expansion in India

QUANTUM-BRIEF

Coca-Cola eyes billion-dollar brand expansion in India

HUL chief Rohit Jawa’s pay rises 3.75% to Rs23.23 crore amid workforce decline

QUANTUM-BRIEF

HUL chief Rohit Jawa’s pay rises 3.75% to Rs23.23 crore amid workforce decline

Bajaj Auto's profit drops by 10% in Q4FY25, revenue jumps to Rs 12,646 crore

QUANTUM-BRIEF

Bajaj Auto's profit drops by 10% in Q4FY25, revenue jumps to Rs 12,646 crore

Ola Electric losses rise by 106% to Rs 870 crore in Q4FY25

QUANTUM-BRIEF

Ola Electric losses rise by 106% to Rs 870 crore in Q4FY25

More from Storyboard18

Brand Marketing

Virat Kohli splits from Puma, yet still stars in their latest campaign. How?

Virat Kohli splits from Puma, yet still stars in their latest campaign. How?

Brand Marketing

Google bets big on India with launch of first D2C Pixel store outside US

Google bets big on India with launch of first D2C Pixel store outside US

How it Works

ASCI data shows HUL, L’Oréal, Mamaearth ads among top violators this year

ASCI data shows HUL, L’Oréal, Mamaearth ads among top violators this year

Brand Marketing

Radico Khaitan withdraws 'Trikal' whisky amid backlash, faces setback in premium push

Radico Khaitan withdraws 'Trikal' whisky amid backlash, faces setback in premium push
How RCB built a global cricket brand with Virat Kohli and a pan-India appeal

Brand Marketing

How RCB built a global cricket brand with Virat Kohli and a pan-India appeal

Brand Marketing

Limca strengthens Coca-Cola’s non-cola portfolio as it crosses Rs 2,800 crore mark

Limca strengthens Coca-Cola’s non-cola portfolio as it crosses Rs 2,800 crore mark

How it Works

WhatsApp moves Allahabad HC against ruling allowing consumer complaints in India

WhatsApp moves Allahabad HC against ruling allowing consumer complaints in India

Brand Marketing

TCS cuts ad and marketing expenses, ramps up GenAI tech to boost brand visiblity

TCS cuts ad and marketing expenses, ramps up GenAI tech to boost brand visiblity
Walmart to create “several hundred” new roles in US and India; laid-off employees eligible to apply

Brand Marketing

Walmart to create “several hundred” new roles in US and India; laid-off employees eligible to apply

Brand Marketing

Walmart layoffs spark backlash, targeting CTO over H-1B workers

Walmart layoffs spark backlash, targeting CTO over H-1B workers

Brand Marketing

55% creators lost brand deals due to unclear and unverified way for brands to contact them: HashFame

55% creators lost brand deals due to unclear and unverified way for brands to contact them: HashFame

Brand Marketing

Air India launches 'There is an Air about India' campaign to celebrate nation's bold new identity

Air India launches 'There is an Air about India' campaign to celebrate nation's bold new identity

POPULAR

‘Why will I buy time? I will buy end outcomes’: Tata Motors CMO Shubhranshu Singh

Advertising

‘Why will I buy time? I will buy end outcomes’: Tata Motors CMO Shubhranshu Singh

Agencies must reinvent to stay relevant in the Age of AI, says Publicis Groupe's Rishad Tobaccowala

Brand Makers

Agencies must reinvent to stay relevant in the Age of AI, says Publicis Groupe's Rishad Tobaccowala

TRAI responds to DoT's back-reference; reasserts mandatory Digital Ratings for in-building connectivity

How it Works

TRAI responds to DoT's back-reference; reasserts mandatory Digital Ratings for in-building connectivity

Kunal Shah on India’s ‘God Complex’ with founders: 'We worship, then do visarjan'

Brand Makers

Kunal Shah on India’s ‘God Complex’ with founders: 'We worship, then do visarjan'

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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