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brand-marketing

  • Reliance Retail Ventures posts 11.3% rise in revenue to Rs 84,171 crore in Q1 FY26

    Reliance Retail Ventures posts 11.3% rise in revenue to Rs 84,171 crore in Q1 FY26

  • Perplexity AI overtakes ChatGPT on App Store after Airtel deal sparks download surge

    Perplexity AI overtakes ChatGPT on App Store after Airtel deal sparks download surge

No dyes, no flavors: PepsiCo goes all-in on 'real food' for snack rebrandSTORY OF THE DAY

No dyes, no flavors: PepsiCo goes all-in on 'real food' for snack rebrand

PepsiCo announced plans to relaunch its flagship Lay’s and Tostitos brands later this year, this time spotlighting the absence of artificial colors and flavors.

  • Larry Ellison, world's second richest man, launches global tech institute with Oxford

    Larry Ellison, world's second richest man, launches global tech institute with Oxford

  • Reliance Retail acquires home appliance firm Kelvinator

    Reliance Retail acquires home appliance firm Kelvinator

Featured

Airtel-Perplexity AI tie-up sparks online chatter over Apple, ads, and AI adoption

QUANTUM-BRIEF

Airtel-Perplexity AI tie-up sparks online chatter over Apple, ads, and AI adoption

OpenAI launches general purpose "ChatGPT Agent" for automated task completion

QUANTUM-BRIEF

OpenAI launches general purpose "ChatGPT Agent" for automated task completion

YouTube Premium's muffled pitch: Why a "sound strategy" isn't converting in India

QUANTUM-BRIEF

YouTube Premium's muffled pitch: Why a "sound strategy" isn't converting in India

Global Ads Spotlight: How a tiny filter made a big splash in Colombia

QUANTUM-BRIEF

Global Ads Spotlight: How a tiny filter made a big splash in Colombia

PepsiCo sees strong Q2 growth in India; Snacks, beverages drive international surge

QUANTUM-BRIEF

PepsiCo sees strong Q2 growth in India; Snacks, beverages drive international surge

Sports and Athleisure brands under consumer scrutiny amid rising eco expectations: Report

QUANTUM-BRIEF

Sports and Athleisure brands under consumer scrutiny amid rising eco expectations: Report

More from Storyboard18

Brand Makers

Airports have become high-impact brand discovery zones: Praveen Someshwar, MD and CEO Diageo India

Airports have become high-impact brand discovery zones: Praveen Someshwar, MD and CEO Diageo India

Brand Marketing

Ola and Uber drivers are on strike in Mumbai - Here's Why?

Ola and Uber drivers are on strike in Mumbai - Here's Why?

Brand Marketing

FIFA to open 2026 World Cup ticket applications on September 10

FIFA to open 2026 World Cup ticket applications on September 10

Brand Marketing

Airport chaos, long waits: Ola-Uber strike cripples Mumbai travel

Airport chaos, long waits: Ola-Uber strike cripples Mumbai travel
JioHotstar tops streaming charts with 16 hits; Criminal Justice leads with 27.7 mn viewers

How it Works

JioHotstar tops streaming charts with 16 hits; Criminal Justice leads with 27.7 mn viewers

Brand Marketing

From Orange Groves to Global Icon: Disneyland turns 70

From Orange Groves to Global Icon: Disneyland turns 70

Brand Marketing

Diageo dismisses tequila lawsuit 'baseless' amid purity allegations

Diageo dismisses tequila lawsuit 'baseless' amid purity allegations

Brand Marketing

Campus vs Campus: Trademark clash highlights rising tensions in brand identity battles

Campus vs Campus: Trademark clash highlights rising tensions in brand identity battles
IndiGo flight makes emergency landing in Mumbai after 'PAN-PAN' call; here's what it means

How it Works

IndiGo flight makes emergency landing in Mumbai after 'PAN-PAN' call; here's what it means

Brand Marketing

Walmart to cut hundreds of store-support roles in major restructuring move

Walmart to cut hundreds of store-support roles in major restructuring move

Brand Marketing

Banks boost ad spend in FY25: HDFC Bank leads with 72% surge, Canara bucks the trend

Banks boost ad spend in FY25: HDFC Bank leads with 72% surge, Canara bucks the trend

How it Works

Scale AI lays off 14% of staff following Meta's $14.3 bn investment

Scale AI lays off 14% of staff following Meta's $14.3 bn investment

POPULAR

Priya Nair appointed new CEO and MD of Hindustan Unilever, replaces Rohit Jawa

Brand Makers

Priya Nair appointed new CEO and MD of Hindustan Unilever, replaces Rohit Jawa

Microsoft's Cindy Rose to succeed Mark Read as WPP CEO

Advertising

Microsoft's Cindy Rose to succeed Mark Read as WPP CEO

‘Sham’, ‘scam’: Cannes Lions-award winning ads under public scrutiny

Advertising

‘Sham’, ‘scam’: Cannes Lions-award winning ads under public scrutiny

30% surge in footfalls, 40% repeat fans, why India's concert economy is exploding

Brand Marketing

30% surge in footfalls, 40% repeat fans, why India's concert economy is exploding

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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