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  • BCCI may pause IPL 2025 amid security concerns; final decision expected today

    BCCI may pause IPL 2025 amid security concerns; final decision expected today

  • NCLAT rejects insolvency plea against PepsiCo over disputed interest

    NCLAT rejects insolvency plea against PepsiCo over disputed interest

SRK's dazzling debut, secret guest rules & $75k tickets: Met Gala EXPLAINED!STORY OF THE DAY

SRK's dazzling debut, secret guest rules & $75k tickets: Met Gala EXPLAINED!

From King Khan’s blue carpet debut to the origins of fashion’s most elite night — here’s everything you need to know about the Met Gala and why it’s the internet’s favourite runway moment.

  • Legacy under fire! Partition-era Karachi Bakery faces boycott calls over its name

    Legacy under fire! Partition-era Karachi Bakery faces boycott calls over its name

  • Mast & Meh: Titan, BIBA, Parle-G - who nailed the Mother’s Day moment?

    Mast & Meh: Titan, BIBA, Parle-G - who nailed the Mother’s Day moment?

Featured

Pidilite ramps up marketing spend as sales and margins rise

QUANTUM-BRIEF

Pidilite ramps up marketing spend as sales and margins rise

Britannia reports modest profit growth amid challenging market conditions

QUANTUM-BRIEF

Britannia reports modest profit growth amid challenging market conditions

Tesla's India Country Head Prashanth Menon steps down ahead of market launch

QUANTUM-BRIEF

Tesla's India Country Head Prashanth Menon steps down ahead of market launch

Half of 2024 CTV impressions lack full app transparency, blinding marketers: Report

QUANTUM-BRIEF

Half of 2024 CTV impressions lack full app transparency, blinding marketers: Report

Woven in India, walked by the world: Kerala's 'Neytt' crafts Met Gala 2025's iconic blue carpet

QUANTUM-BRIEF

Woven in India, walked by the world: Kerala's 'Neytt' crafts Met Gala 2025's iconic blue carpet

Employee backlash intensifies as Uber tightens office rules

QUANTUM-BRIEF

Employee backlash intensifies as Uber tightens office rules

More from Storyboard18

Brand Makers

Dabur streamlines portfolio, exits tea, diapers to boost premium hair care, beverages

Dabur streamlines portfolio, exits tea, diapers to boost premium hair care, beverages

Brand Makers

'India is rapidly becoming a creator nation': YouTube CEO Neal Mohan

'India is rapidly becoming a creator nation': YouTube CEO Neal Mohan

Brand Marketing

Global Ads Spotlight: 'We are Ayenda' and an inspiring journey of escape from oppression

Global Ads Spotlight: 'We are Ayenda' and an inspiring journey of escape from oppression

Brand Makers

Dabur plans aggressive acquisition strategy to build future-ready portfolio

Dabur plans aggressive acquisition strategy to build future-ready portfolio
Godrej Consumer stands firm on ad spending, bullish on in-housing capabilities; 'Big believers' says MD Sudhir Sitapati

Brand Makers

Godrej Consumer stands firm on ad spending, bullish on in-housing capabilities; 'Big believers' says MD Sudhir Sitapati

Brand Marketing

Rohit Sharma retires from Test Cricket: See Hitman’s top brand deals, ads

Rohit Sharma retires from Test Cricket: See Hitman’s top brand deals, ads

Brand Marketing

KFC India operator Sapphire Foods consolidated profit plunges by 67.8% to Rs 16.7 crore in FY25

KFC India operator Sapphire Foods consolidated profit plunges by 67.8% to Rs 16.7 crore in FY25

Brand Marketing

Virat Kohli's 'accidental' like boosts Avneet Kaur's followers count to 31.8 mn, brand value soars by 30%

Virat Kohli's 'accidental' like boosts Avneet Kaur's followers count to 31.8 mn, brand value soars by 30%
Bombay HC upholds stay on 'Shaadi Ke Director Karan aur Johar' movie release

How it Works

Bombay HC upholds stay on 'Shaadi Ke Director Karan aur Johar' movie release

Brand Marketing

Govt must carefully consider regulatory changes in Music industry: Spotify's Dustee Jenkins

Govt must carefully consider regulatory changes in Music industry: Spotify's Dustee Jenkins

How it Works

Global trade just got a twist of lime: India-UK ink landmark deal, cut whisky and gin tariffs down to 10%

Global trade just got a twist of lime: India-UK ink landmark deal, cut whisky and gin tariffs down to 10%

Brand Marketing

Global Ads Spotlight: How Dove's 'Cost of Beauty' campaign tackled beauty ideals and mental health crisis

Global Ads Spotlight: How Dove's 'Cost of Beauty' campaign tackled beauty ideals and mental health crisis

POPULAR

Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India

Digital

Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India

'Largest employer in the world is inefficiency': CRED's Kunal Shah at Storyboard18 Global Pioneers Summit

Digital

'Largest employer in the world is inefficiency': CRED's Kunal Shah at Storyboard18 Global Pioneers Summit

Unheard tales of Maggi’s redemption: How poetry and nostalgia revived an iconic brand

Brand Makers

Unheard tales of Maggi’s redemption: How poetry and nostalgia revived an iconic brand

Content creator Raj Shamani’s journey: Prioritizing substance over virality

Special Coverage

Content creator Raj Shamani’s journey: Prioritizing substance over virality

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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