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interviews

  • Orient Electric CMO: Digital spends tripled, set to hit 60% of marketing budget in 2 years

    Orient Electric CMO: Digital spends tripled, set to hit 60% of marketing budget in 2 years

  • Personalisation is first and foremost a people problem: BCG's Mark Abraham and Aarav Singhal

    Personalisation is first and foremost a people problem: BCG's Mark Abraham and Aarav Singhal

BSC's Shantanu Deshpande on betting big on "Make in India" for sustainable grooming's futureSTORY OF THE DAY

BSC's Shantanu Deshpande on betting big on "Make in India" for sustainable grooming's future

Shantanu Deshpande, founder and CEO of Bombay Shaving Company explains the story behind Eco Sensi 3 and how the product reflects India's design thinking.

  • Nalanda, love letters, Ratan Tata: Ideas and ideals intersect at Storyboard18 Delhi Literature Festival

    Nalanda, love letters, Ratan Tata: Ideas and ideals intersect at Storyboard18 Delhi Literature Festival

  • Amazon ad revenue jumps 19% to $13.92 billion

    Amazon ad revenue jumps 19% to $13.92 billion

Featured

PVR INOX CEO Gautam Dutta on the next big leap for multiplexes in India

QUANTUM-BRIEF

PVR INOX CEO Gautam Dutta on the next big leap for multiplexes in India

'Big Tech must pay its fair share', says Michael McNamara, Member of EU Parliament at Storyboard18 DNPA Conclave

QUANTUM-BRIEF

'Big Tech must pay its fair share', says Michael McNamara, Member of EU Parliament at Storyboard18 DNPA Conclave

'Great creativity alone won’t drive sales', says Lim Seob Chung of Cheil SWA

QUANTUM-BRIEF

'Great creativity alone won’t drive sales', says Lim Seob Chung of Cheil SWA

Minimalist's Mohit Yadav on challenging misinformation and not relying on flashy ads

QUANTUM-BRIEF

Minimalist's Mohit Yadav on challenging misinformation and not relying on flashy ads

OOH industry to clock Rs 5,500 crore AdEx in 2025: Praveen Vadhera, CEO of IOAA

QUANTUM-BRIEF

OOH industry to clock Rs 5,500 crore AdEx in 2025: Praveen Vadhera, CEO of IOAA

2025: Building Learning Organisations, emerging brands, India stack and more...' says Unny Radhakrishnan, Digitas India

QUANTUM-BRIEF

2025: Building Learning Organisations, emerging brands, India stack and more...' says Unny Radhakrishnan, Digitas India

More from Storyboard18

How it Works

2025 - The Year Of.. : Advocating for regulatory changes in private radio industry, says Nisha Narayanan of Red FM

2025 - The Year Of.. : Advocating for regulatory changes in private radio industry, says Nisha Narayanan of Red FM

Brand Makers

2025 - The Year Of...: Strategic pricing, agility, and cost optimization, says Castrol MD Kedar Lele

2025 - The Year Of...: Strategic pricing, agility, and cost optimization, says Castrol MD Kedar Lele

Brand Makers

Axis Max Life's Prashant Tripathy on expansion into rural India and rebranding with Axis Bank

Axis Max Life's Prashant Tripathy on expansion into rural India and rebranding with Axis Bank

Brand Makers

Axis Max Life's Rahul Talwar on how AI, virtual influencers and social commerce are reshaping insurance

Axis Max Life's Rahul Talwar on how AI, virtual influencers and social commerce are reshaping insurance
Airtel Payments Bank to increase marketing spends by 25-30 percent in the new year

Brand Makers

Airtel Payments Bank to increase marketing spends by 25-30 percent in the new year

Interviews

India is at the heart of Airbnb's global expansion story: Amanpreet Singh Bajaj

India is at the heart of Airbnb's global expansion story: Amanpreet Singh Bajaj

Brand Makers

‘We prefer doing L&M deals in the domestic market,’ says Saurabh Kalra of McDonald's

‘We prefer doing L&M deals in the domestic market,’ says Saurabh Kalra of McDonald's

Interviews

WokTok to generate 8-9% of VRB's overall revenue by FY27, says Veeba's Viraj Bahl

WokTok to generate 8-9% of VRB's overall revenue by FY27, says Veeba's Viraj Bahl
India among Landor's top three markets by size, opportunities but lags in revenue: Christian Schroeder of Landor

Interviews

India among Landor's top three markets by size, opportunities but lags in revenue: Christian Schroeder of Landor

Interviews

Smytten to turn profitable by FY25-end; seeks fresh funds for offline expansion

Smytten to turn profitable by FY25-end; seeks fresh funds for offline expansion

Brand Marketing

Honasa Consumer's Anuja Mishra on influencer marketing, customer expectations and more

Honasa Consumer's Anuja Mishra on influencer marketing, customer expectations and more

How it Works

Festive forecast: Auto and finance lead the way in digital advertising, says Zenith's Jai Lala

Festive forecast: Auto and finance lead the way in digital advertising, says Zenith's Jai Lala

POPULAR

‘Why will I buy time? I will buy end outcomes’: Tata Motors CMO Shubhranshu Singh

Advertising

‘Why will I buy time? I will buy end outcomes’: Tata Motors CMO Shubhranshu Singh

Agencies must reinvent to stay relevant in the Age of AI, says Publicis Groupe's Rishad Tobaccowala

Brand Makers

Agencies must reinvent to stay relevant in the Age of AI, says Publicis Groupe's Rishad Tobaccowala

TRAI responds to DoT's back-reference; reasserts mandatory Digital Ratings for in-building connectivity

How it Works

TRAI responds to DoT's back-reference; reasserts mandatory Digital Ratings for in-building connectivity

Kunal Shah on India’s ‘God Complex’ with founders: 'We worship, then do visarjan'

Brand Makers

Kunal Shah on India’s ‘God Complex’ with founders: 'We worship, then do visarjan'

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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