McDonald’s India (South & West) appoints Starcom as media agency
End of an Era: GroupM is retired as WPP attempts to usher in a new age with WPP Media
Clients want people who get their problems, and who come back to them with elegant solutions that create outcomes that are valuable. And, independent agencies tend to intuitively understand this better than the large networks and place creativity at the centre of everything. writes adman Rayomand J Patell.
Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners
WPP unveils AI-Powered WPP Media, replacing GroupM in major strategic shift
