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advertising

  • FSSAI’s alco-bev standard amendments open doors for innovation, but also creative avenues for surrogate ads

    FSSAI’s alco-bev standard amendments open doors for innovation, but also creative avenues for surrogate ads

  • LIC India leads BFSI sector TV advertising with 12% share: TAM

    LIC India leads BFSI sector TV advertising with 12% share: TAM

Divine marketing: Brands flock to temples as spiritual tourism boomsSTORY OF THE DAY

Divine marketing: Brands flock to temples as spiritual tourism booms

For Jagannath Rath Yatra, which is set to begin on June 27 in Puri, marketing spends have surged to an estimated Rs 20-Rs 30 crore from Rs 3-4 crore last year

  • When Fevicol ‘Bus’ ad stuck its way to a Silver Lion at Cannes 2002

    When Fevicol ‘Bus’ ad stuck its way to a Silver Lion at Cannes 2002

  • Parle responds with a witty crunch to Britannia's Pride Month invite

    Parle responds with a witty crunch to Britannia's Pride Month invite

Featured

FSSAI notifies major amendments to alcoholic beverage standards, expands scope to ready-to-drink and honey wines

QUANTUM-BRIEF

FSSAI notifies major amendments to alcoholic beverage standards, expands scope to ready-to-drink and honey wines

Japan’s FTC slaps Dentsu and five firms with 3.3 bn yen penalty over Tokyo Olympics bid-rigging

QUANTUM-BRIEF

Japan’s FTC slaps Dentsu and five firms with 3.3 bn yen penalty over Tokyo Olympics bid-rigging

Global adex could face 2–4% dip amid Israel–Iran tensions; India emerges as a relative safe haven

QUANTUM-BRIEF

Global adex could face 2–4% dip amid Israel–Iran tensions; India emerges as a relative safe haven

The DSP reset: After Xandr, are publishers just swapping walled gardens?

QUANTUM-BRIEF

The DSP reset: After Xandr, are publishers just swapping walled gardens?

Shoppers Stop boosts ad spend by 18% to Rs 88.26 crore in FY25; Profit drops by 86%

QUANTUM-BRIEF

Shoppers Stop boosts ad spend by 18% to Rs 88.26 crore in FY25; Profit drops by 86%

Media Matter challenges FTC probe on Elon Musk's X boycott claims

QUANTUM-BRIEF

Media Matter challenges FTC probe on Elon Musk's X boycott claims

More from Storyboard18

How it Works

Omnicom-IPG merger gets conditional FTC nod amidst ad boycott concerns

Omnicom-IPG merger gets conditional FTC nod amidst ad boycott concerns

How it Works

From Partners to 90-day Probation: Are India's ad agencies losing ground in client negotiations

From Partners to  90-day Probation: Are India's ad agencies losing ground in client negotiations

Brand Makers

‘Sham’, ‘scam’: Cannes Lions-award winning ads under public scrutiny

‘Sham’, ‘scam’: Cannes Lions-award winning ads under public scrutiny

Brand Marketing

Britannia invites Parle to take space in this new ad: "Dear Parle Monaco, if we can share a shelf...."

Britannia invites Parle to take space in this new ad: "Dear Parle Monaco, if we can share a shelf...."
Britannia and Talented respond to greenwashing accusations

How it Works

Britannia and Talented respond to greenwashing accusations

Advertising

Cannes Lions Grand Prix Spotlight: Paris rewrote the rules of Olympic storytelling - and nailed the landing

Cannes Lions Grand Prix Spotlight: Paris rewrote the rules of Olympic storytelling - and nailed the landing

Advertising

Cannes Lions Grand Prix winner 'Lucky Yatra' fails to deliver for Indian Railways

Cannes Lions Grand Prix winner 'Lucky Yatra' fails to deliver for Indian Railways

Advertising

Cannes Lions 2025: India bags a Silver Lion on Day 5; BBDO India honoured for Ariel #ShareTheLoad

Cannes Lions 2025: India bags a Silver Lion on Day 5; BBDO India honoured for Ariel #ShareTheLoad
Cannes Lions 2025: India clinches 5 Lions on Day 4; FCB India's 'Lucky Yatra' secures 3 Golds

Advertising

Cannes Lions 2025: India clinches 5 Lions on Day 4; FCB India's 'Lucky Yatra' secures 3 Golds

Brand Marketing

Mast or Meh: Asian Paints, Flipkart, Snitch – who nailed the brief and who gave grief?

Mast or Meh: Asian Paints, Flipkart, Snitch – who nailed the brief and who gave grief?

Advertising

Crompton spends Rs 305.75 crore on advertising in FY25 to enhance brand visibility

Crompton spends Rs 305.75 crore on advertising in FY25 to enhance brand visibility

Advertising

Urban Company turns profitable with Rs 28.5 crore profit in FY25, ad spend surges to Rs 207 crore

Urban Company turns profitable with Rs 28.5 crore profit in FY25, ad spend surges to Rs 207 crore

POPULAR

WhatsApp Sting: Dentsu CEOs secretly fed chat intel to CCI amid probe

Agency News

WhatsApp Sting: Dentsu CEOs secretly fed chat intel to CCI amid probe

Is Snapchat's bid to attract Indian advertisers working?

Advertising

Is Snapchat's bid to attract Indian advertisers working?

Consolidation or Collision? How ad land’s mergers create crisis of overlapping of leadership roles

Advertising

Consolidation or Collision? How ad land’s mergers create crisis of overlapping of leadership roles

Meta names Arun Srinivas as the Managing Director and Head for India

Brand Makers

Meta names Arun Srinivas as the Managing Director and Head for India

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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