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  • BCCI may pause IPL 2025 amid security concerns; final decision expected today

    BCCI may pause IPL 2025 amid security concerns; final decision expected today

  • Mast & Meh: Titan, BIBA, Parle-G - who nailed the Mother’s Day moment?

    Mast & Meh: Titan, BIBA, Parle-G - who nailed the Mother’s Day moment?

Titan boosts ad spend by 23% to Rs 330 crore in Q4 FY25STORY OF THE DAY

Titan boosts ad spend by 23% to Rs 330 crore in Q4 FY25

Overall, Titan's ad spending in FY25 stood at Rs 1,308 crore, while profit dropped to Rs 3337 crore.

  • ZEEL's consolidated ad revenue drops to Rs 837 crore in Q4 FY25

    ZEEL's consolidated ad revenue drops to Rs 837 crore in Q4 FY25

  • Half of 2024 CTV impressions lack full app transparency, blinding marketers: Report

    Half of 2024 CTV impressions lack full app transparency, blinding marketers: Report

Featured

DB Corp's ad revenue declines by 13.8% to Rs 384 crore, profit plunges by 57% in Q4 FY25

QUANTUM-BRIEF

DB Corp's ad revenue declines by 13.8% to Rs 384 crore, profit plunges by 57% in Q4 FY25

Woven in India, walked by the world: Kerala's 'Neytt' crafts Met Gala 2025's iconic blue carpet

QUANTUM-BRIEF

Woven in India, walked by the world: Kerala's 'Neytt' crafts Met Gala 2025's iconic blue carpet

'Advertising market is quite healthy for us': Disney CFO Hugh Johnston

QUANTUM-BRIEF

'Advertising market is quite healthy for us': Disney CFO Hugh Johnston

Operation Sindoor: India orders 1,000+ daily removals of social media misinformation after Pahalgam Attack

QUANTUM-BRIEF

Operation Sindoor: India orders 1,000+ daily removals of social media misinformation after Pahalgam Attack

Global Ads Spotlight: 'We are Ayenda' and an inspiring journey of escape from oppression

QUANTUM-BRIEF

Global Ads Spotlight: 'We are Ayenda' and an inspiring journey of escape from oppression

Godrej Consumer stands firm on ad spending, bullish on in-housing capabilities; 'Big believers' says MD Sudhir Sitapati

QUANTUM-BRIEF

Godrej Consumer stands firm on ad spending, bullish on in-housing capabilities; 'Big believers' says MD Sudhir Sitapati

More from Storyboard18

Advertising

Disney's ad revenue faces headwinds in US, but international market shines

Disney's ad revenue faces headwinds in US, but international market shines

Advertising

Dabur slashes ad and publicity expenses, sees 8.3% decline in Q4 FY25 profits

Dabur slashes ad and publicity expenses, sees 8.3% decline in Q4 FY25 profits

Advertising

Timex India steps up ad game in Q4 FY25, plans quick commerce foray

Timex India steps up ad game in Q4 FY25, plans quick commerce foray

How it Works

DOJ turns up the heat on Google, seeks divestiture of ad tech assets

DOJ turns up the heat on Google, seeks divestiture of ad tech assets
Global Ads Spotlight: How Dove's 'Cost of Beauty' campaign tackled beauty ideals and mental health crisis

Brand Marketing

Global Ads Spotlight: How Dove's 'Cost of Beauty' campaign tackled beauty ideals and mental health crisis

How it Works

"WPP Media": Possible rebrand of GroupM signals strategic reset amid intensifying industry consolidation

"WPP Media": Possible rebrand of GroupM signals strategic reset amid intensifying industry consolidation

Brand Makers

BSC's Shantanu Deshpande on betting big on "Make in India" for sustainable grooming's future

BSC's Shantanu Deshpande on betting big on "Make in India" for sustainable grooming's future

Brand Marketing

Paytm narrows losses by 52.2% in FY25, cuts ad spend by to Rs 659 crore

Paytm narrows losses by 52.2% in FY25, cuts ad spend by to Rs 659 crore
Godrej Consumer Products reports Rs 412 crore in Q4; Ad expenses surge to Rs 1,369 crore in FY25

Advertising

Godrej Consumer Products reports Rs 412 crore in Q4; Ad expenses surge to Rs 1,369 crore in FY25

Brand Marketing

IPO-bound Urban Company ramps up sales, ad expenses to maintain brand strength, consumer retention

IPO-bound Urban Company ramps up sales, ad expenses to maintain brand strength, consumer retention

Brand Marketing

Bollywood shines bright at Met Gala 2025—And brands couldn't keep calm!

Bollywood shines bright at Met Gala 2025—And brands couldn't keep calm!

Brand Makers

WPP plans to rebrand GroupM to WPP Media amid broader overhaul: Report

WPP plans to rebrand GroupM to WPP Media amid broader overhaul: Report

POPULAR

Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India

Digital

Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India

'Largest employer in the world is inefficiency': CRED's Kunal Shah at Storyboard18 Global Pioneers Summit

Digital

'Largest employer in the world is inefficiency': CRED's Kunal Shah at Storyboard18 Global Pioneers Summit

Unheard tales of Maggi’s redemption: How poetry and nostalgia revived an iconic brand

Brand Makers

Unheard tales of Maggi’s redemption: How poetry and nostalgia revived an iconic brand

Content creator Raj Shamani’s journey: Prioritizing substance over virality

Special Coverage

Content creator Raj Shamani’s journey: Prioritizing substance over virality

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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