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advertising

  • Nykaa's adex climbs up by 31% to Rs 244 crore in Q4FY25

    Nykaa's adex climbs up by 31% to Rs 244 crore in Q4FY25

  • HUL boosts digital media spending to 40% of total ad budget

    HUL boosts digital media spending to 40% of total ad budget

Authorities crack down on reel-making menace across metro and railway networks in IndiaSTORY OF THE DAY

Authorities crack down on reel-making menace across metro and railway networks in India

“Metro is for travel, not for trends,” DMRC said in a post on X, emphasizing that safety and commuter comfort must come before a “few seconds of fame.”

  • Bank of Baroda slashes adex by 20% to Rs 350 crore in FY25

    Bank of Baroda slashes adex by 20% to Rs 350 crore in FY25

  • Adman Sandeep Goyal files PIL in Punjab & Haryana HC against surrogate ads

    Adman Sandeep Goyal files PIL in Punjab & Haryana HC against surrogate ads

Featured

Global Ads Spotlight: When Magnum melted winter with 'Find Your Summer' campaign

QUANTUM-BRIEF

Global Ads Spotlight: When Magnum melted winter with 'Find Your Summer' campaign

New York Times licenses content to Amazon for AI training

QUANTUM-BRIEF

New York Times licenses content to Amazon for AI training

Meta’s policy shift could spark 30% surge in RMG ad spending in India

QUANTUM-BRIEF

Meta’s policy shift could spark 30% surge in RMG ad spending in India

EXCLUSIVE: Meta allows RMG advertising in India with legal compliance certificates

QUANTUM-BRIEF

EXCLUSIVE: Meta allows RMG advertising in India with legal compliance certificates

End of an Era: GroupM is retired as WPP attempts to usher in a new age with WPP Media

QUANTUM-BRIEF

End of an Era: GroupM is retired as WPP attempts to usher in a new age with WPP Media

Delhi Metro cracks down on reels; says 'No Reels on the Wheels'

QUANTUM-BRIEF

Delhi Metro cracks down on reels; says 'No Reels on the Wheels'

More from Storyboard18

How it Works

ASCI data shows HUL, L’Oréal, Mamaearth ads among top violators this year

ASCI data shows HUL, L’Oréal, Mamaearth ads among top violators this year

Advertising

InspiRAYtion 26: Vive La Independents!

InspiRAYtion 26: Vive La Independents!

How it Works

FSSAI cracks down on misleading '100% natural' claims in food advertising

FSSAI cracks down on misleading '100% natural' claims in food advertising

Advertising

Dish TV posts Rs402 crore quarterly loss as revenue falls 15.5%

Dish TV posts Rs402 crore quarterly loss as revenue falls 15.5%
Global Ads Spotlight: Pop Tarts and The First Edible Mascot!

Advertising

Global Ads Spotlight: Pop Tarts and The First Edible Mascot!

Advertising

Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners

Global Mergers, Local Ripples: Consolidations reshape India's ad land as clients seek 'single-window' partners

Advertising

PepsiCo India spends Rs 772 crore on advertising, posts Rs 883 crore profit in 2024

PepsiCo India spends Rs 772 crore on advertising, posts Rs 883 crore profit in 2024

Brand Marketing

TCS cuts ad and marketing expenses, ramps up GenAI tech to boost brand visiblity

TCS cuts ad and marketing expenses, ramps up GenAI tech to boost brand visiblity
LinkedInfluencers under fire: ASCI demands transparency in paid posts

How it Works

LinkedInfluencers under fire: ASCI demands transparency in paid posts

Advertising

Dettol ropes in ‘Captain Cool’ MS Dhoni as brand ambassador

Dettol ropes in ‘Captain Cool’ MS Dhoni as brand ambassador

Advertising

Offshore betting tops as the most violative sector with 43% cases: ASCI

Offshore betting tops as the most violative sector with 43% cases: ASCI

Brand Marketing

Air India launches 'There is an Air about India' campaign to celebrate nation's bold new identity

Air India launches 'There is an Air about India' campaign to celebrate nation's bold new identity

POPULAR

‘Why will I buy time? I will buy end outcomes’: Tata Motors CMO Shubhranshu Singh

Advertising

‘Why will I buy time? I will buy end outcomes’: Tata Motors CMO Shubhranshu Singh

Agencies must reinvent to stay relevant in the Age of AI, says Publicis Groupe's Rishad Tobaccowala

Brand Makers

Agencies must reinvent to stay relevant in the Age of AI, says Publicis Groupe's Rishad Tobaccowala

TRAI responds to DoT's back-reference; reasserts mandatory Digital Ratings for in-building connectivity

How it Works

TRAI responds to DoT's back-reference; reasserts mandatory Digital Ratings for in-building connectivity

Kunal Shah on India’s ‘God Complex’ with founders: 'We worship, then do visarjan'

Brand Makers

Kunal Shah on India’s ‘God Complex’ with founders: 'We worship, then do visarjan'

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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