Festive marketing: 81% consumers prefer short videos, CTV, shoppable formats
When Mentos lit the spark: The classroom ad that revived a brand
Rose, who joined Microsoft in 2016 and has served on WPP’s board since 2018, will formally assume the top job on Sept. 1.
Why reach and impressions aren’t enough anymore: WPP Media’s Amin Lakhani on media’s next big shift
Rise of the Attention Economy: Why marketers are rethinking metrics, media and creativity
