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YouTube Premium's muffled pitch: Why a "sound strategy" isn't converting in India

Global Ads Spotlight: How a tiny filter made a big splash in Colombia

STORY OF THE DAY

Mast or Meh: Snapdeal, Chupa Chups, Plum, and more – Who scored high and who left you sore?

Find out who made the cut and who got cut in Storyboard18’s weekly picks of the best and most boring ads.

Netflix aims to double ad revenue, launch interactive advertisements in 2025

Sports and Athleisure brands under consumer scrutiny amid rising eco expectations: Report

Featured

QUANTUM-BRIEF

Reddit ad revenue to top $1.8bn this year and grow to $2.5bn next year: WARC

QUANTUM-BRIEF

Lowe Lintas bags the creative mandate of Tuborg

QUANTUM-BRIEF

FIFA to open 2026 World Cup ticket applications on September 10

QUANTUM-BRIEF

Publicis Groupe posts 5.9% organic net revenue growth for Q2 FY25; CEO downplays AI threat

QUANTUM-BRIEF

Flipkart rolls out credit-led advertisement initiative to boost seller visibility

QUANTUM-BRIEF

Only 6% of male characters in ads show respect towards women: Report

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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For sales and collaboration queries, reach out to

Cristo.tomy@nw18.com +917303240641

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Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
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advertising

Mast or Meh: Snapdeal, Chupa Chups, Plum, and more – Who scored high and who left you sore?

Featured

QUANTUM-BRIEF

Reddit ad revenue to top $1.8bn this year and grow to $2.5bn next year: WARC

QUANTUM-BRIEF

Lowe Lintas bags the creative mandate of Tuborg

QUANTUM-BRIEF

FIFA to open 2026 World Cup ticket applications on September 10

QUANTUM-BRIEF

Publicis Groupe posts 5.9% organic net revenue growth for Q2 FY25; CEO downplays AI threat

QUANTUM-BRIEF

Flipkart rolls out credit-led advertisement initiative to boost seller visibility

QUANTUM-BRIEF

Only 6% of male characters in ads show respect towards women: Report

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