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  • JioHotstar dominates as Indian audiences embrace regional, global and K-content: Nielsen’s mobile OTT report

    JioHotstar dominates as Indian audiences embrace regional, global and K-content: Nielsen’s mobile OTT report

  • 60% travellers say social media and OTT now shape their holiday plans: Thomas Cook & SOTC Travel

    60% travellers say social media and OTT now shape their holiday plans: Thomas Cook & SOTC Travel

Supreme Court’s dual tax blow jolts broadcast industry: Higher costs, shrinking margins, consumer fallout loomSTORY OF THE DAY

Supreme Court’s dual tax blow jolts broadcast industry: Higher costs, shrinking margins, consumer fallout loom

With the apex court upholding both state and central taxes on broadcasting, the M&E sector stares at operational chaos, price hikes and a survival crisis for regional players.

  • JioStar and SPNI team up for exclusive coverage of India’s 2025-26 England Tours

    JioStar and SPNI team up for exclusive coverage of India’s 2025-26 England Tours

  • The Binge Problem: Cracking OTT strategy amid content fatigue

    The Binge Problem: Cracking OTT strategy amid content fatigue

Featured

Supreme Court upholds dual taxation on broadcasters; liable to pay both service tax and entertainment tax

QUANTUM-BRIEF

Supreme Court upholds dual taxation on broadcasters; liable to pay both service tax and entertainment tax

The big screen comeback: Cinema chains bet on deals, discounts and refills

QUANTUM-BRIEF

The big screen comeback: Cinema chains bet on deals, discounts and refills

Cable TV industry to meet MIB, will push for Broadcasting Services Bill

QUANTUM-BRIEF

Cable TV industry to meet MIB, will push for Broadcasting Services Bill

MeitY gears up to tackle spam surge on OTT messaging apps; stakeholder consultations likely soon

QUANTUM-BRIEF

MeitY gears up to tackle spam surge on OTT messaging apps; stakeholder consultations likely soon

Netflix's Amy Reinhard: Netflix Ads Suite will help us deliver better measurement, and more creative formats

QUANTUM-BRIEF

Netflix's Amy Reinhard: Netflix Ads Suite will help us deliver better measurement, and more creative formats

Amazon’s ad gamble: Will Prime Video redefine OTT monetization in India?

QUANTUM-BRIEF

Amazon’s ad gamble: Will Prime Video redefine OTT monetization in India?

More from Storyboard18

Special Coverage

Despite government advisory, Pakistani content remains accessible on Spotify

Despite government advisory, Pakistani content remains accessible on Spotify

How it Works

DPIIT: M&E startups cross 2,400 mark, constitute 1.46% of total startup ecosystem

DPIIT: M&E startups cross 2,400 mark, constitute 1.46% of total startup ecosystem

How it Works

India’s I&B sector draws ₹5,408 cr FDI in 2024, Radio rebounds strongly

India’s I&B sector draws ₹5,408 cr FDI in 2024, Radio rebounds strongly

Digital

Netflix launches generative AI search tool to revolutionise content discovery

Netflix launches generative AI search tool to revolutionise content discovery
Media industry rallies for distinct rules for TV and OTT regulation

How it Works

Media industry rallies for distinct rules for TV and OTT regulation

How it Works

MIB issues advisory to discontinue Pakistani web series, films, music on OTT

MIB issues advisory to discontinue Pakistani web series, films, music on OTT

Gaming

Tax authorities crack down on foreign digital firms to enforce GST compliance

Tax authorities crack down on foreign digital firms to enforce GST compliance

Brand Makers

WPP plans to rebrand GroupM to WPP Media amid broader overhaul: Report

WPP plans to rebrand GroupM to WPP Media amid broader overhaul: Report
'Gaming is a new avenue for India's economic strength,' says Bansuri Swaraj at DLF 2025

Brand Makers

'Gaming is a new avenue for India's economic strength,' says Bansuri Swaraj at DLF 2025

Television

Bharti Airtel and Tata Group call off merger talks over DTH businesses

Bharti Airtel and Tata Group call off merger talks over DTH businesses

How it Works

It’s the dawn of the Orange Economy: PM Modi at WAVES 2025

It’s the dawn of the Orange Economy: PM Modi at WAVES 2025

How it Works

India’s M&E industry a $100 billion opportunity: Mukesh Ambani at WAVES 2025 hails it as “real power”

India’s M&E industry a $100 billion opportunity: Mukesh Ambani at WAVES 2025 hails it as “real power”

POPULAR

‘Why will I buy time? I will buy end outcomes’: Tata Motors CMO Shubhranshu Singh

Advertising

‘Why will I buy time? I will buy end outcomes’: Tata Motors CMO Shubhranshu Singh

Agencies must reinvent to stay relevant in the Age of AI, says Publicis Groupe's Rishad Tobaccowala

Brand Makers

Agencies must reinvent to stay relevant in the Age of AI, says Publicis Groupe's Rishad Tobaccowala

TRAI responds to DoT's back-reference; reasserts mandatory Digital Ratings for in-building connectivity

How it Works

TRAI responds to DoT's back-reference; reasserts mandatory Digital Ratings for in-building connectivity

Kunal Shah on India’s ‘God Complex’ with founders: 'We worship, then do visarjan'

Brand Makers

Kunal Shah on India’s ‘God Complex’ with founders: 'We worship, then do visarjan'

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about us

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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