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ott-news

  • 'Regional is the buzzword today': Ashish Sehgal on why language-first content is the future of India

    'Regional is the buzzword today': Ashish Sehgal on why language-first content is the future of India

  • Netflix hints at bringing Indian creators onboard to boost content offerings

    Netflix hints at bringing Indian creators onboard to boost content offerings

Netflix aims to double ad revenue, launch interactive advertisements in 2025STORY OF THE DAY

Netflix aims to double ad revenue, launch interactive advertisements in 2025

Netflix's in-house ad tech platform, Netflix Ad Suite, has been rolled out across all its ads market, including the US, Spain, Canada, and nine other countries.

  • JioHotstar tops streaming charts with 16 hits; Criminal Justice leads with 27.7 mn viewers

    JioHotstar tops streaming charts with 16 hits; Criminal Justice leads with 27.7 mn viewers

  • ‘Click to Cancel’ or ‘Click and Suffer’: OTT platforms risk legal action over subscription retention tactics

    ‘Click to Cancel’ or ‘Click and Suffer’: OTT platforms risk legal action over subscription retention tactics

Featured

How the streaming battle has come down to YouTube and Netflix

QUANTUM-BRIEF

How the streaming battle has come down to YouTube and Netflix

'Click-to-Cancel' cancelled?: US court blocks new rule that would have made canceling subscriptions easier

QUANTUM-BRIEF

'Click-to-Cancel' cancelled?: US court blocks new rule that would have made canceling subscriptions easier

F1 and Apple: Is the tech giant eyeing US Formula 1 broadcast rights, challenging ESPN?

QUANTUM-BRIEF

F1 and Apple: Is the tech giant eyeing US Formula 1 broadcast rights, challenging ESPN?

With fractional production costs & ad rates just 15% of long-form shows, microdramas see surge in brand interest

QUANTUM-BRIEF

With fractional production costs & ad rates just 15% of long-form shows, microdramas see surge in brand interest

Prime Video’s Multi-Tier Maze: Is Amazon undermining trust in India’s OTT boom?

QUANTUM-BRIEF

Prime Video’s Multi-Tier Maze: Is Amazon undermining trust in India’s OTT boom?

Who is Sanjog Gupta - ICC's new Chief Executive Officer?

QUANTUM-BRIEF

Who is Sanjog Gupta - ICC's new Chief Executive Officer?

More from Storyboard18

How it Works

$50 mn investment expected as Ministry of I&B eases TRP ratings restrictions

$50 mn investment expected as Ministry of I&B eases TRP ratings restrictions

Television

Balaji Telefilms bets big on OTT, YouTube to drive growth amid rising screen time

Balaji Telefilms bets big on OTT, YouTube to drive growth amid rising screen time

Digital

Netflix and Spotify discuss partnership on live music content

Netflix and Spotify discuss partnership on live music content

Digital

PVR INOX to add 200 screens in two years with Rs 400 crore investment: Sanjeev Kumar Bijli

PVR INOX to add 200 screens in two years with Rs 400 crore investment: Sanjeev Kumar Bijli
India Tour of England: Delhi HC grants 'Dynamic+' Injunction to JioStar to combat piracy

OTT

India Tour of England: Delhi HC grants 'Dynamic+' Injunction to JioStar to combat piracy

Television

Proxy advisors urge shareholders to block Zee promoters’ Rs 2,237 cr stake hike

Proxy advisors urge shareholders to block Zee promoters’ Rs 2,237 cr stake hike

Digital

Over 50% of Prime Video Originals feature first-time talent

Over 50% of Prime Video Originals feature first-time talent

Television

Govt may exclude social media from Broadcasting Bill, stirring industry debate

Govt may exclude social media from Broadcasting Bill, stirring industry debate
Prime Video launches NFDC – Cinemas of India as an add-on subscription

OTT

Prime Video launches NFDC – Cinemas of India as an add-on subscription

OTT

Prasar Bharati and Shucae Films OTT join forces; aims to boost WAVES OTT content portfolio

Prasar Bharati and Shucae Films OTT join forces; aims to boost WAVES OTT content portfolio

Brand Makers

YouTube’s Neal Mohan responds to Netflix jibe: “Consumers decide what’s quality time”

YouTube’s Neal Mohan responds to Netflix jibe: “Consumers decide what’s quality time”

How it Works

From Binge to Breaks: How ads are redefining OTT viewing in India

From Binge to Breaks: How ads are redefining OTT viewing in India

POPULAR

Priya Nair appointed new CEO and MD of Hindustan Unilever, replaces Rohit Jawa

Brand Makers

Priya Nair appointed new CEO and MD of Hindustan Unilever, replaces Rohit Jawa

Microsoft's Cindy Rose to succeed Mark Read as WPP CEO

Advertising

Microsoft's Cindy Rose to succeed Mark Read as WPP CEO

‘Sham’, ‘scam’: Cannes Lions-award winning ads under public scrutiny

Advertising

‘Sham’, ‘scam’: Cannes Lions-award winning ads under public scrutiny

30% surge in footfalls, 40% repeat fans, why India's concert economy is exploding

Brand Marketing

30% surge in footfalls, 40% repeat fans, why India's concert economy is exploding

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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