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quantum-brief

Flip through the playbooks of modern marketers and future-fit brands

  • Godrej Consumer stands firm on ad spending, bullish on in-housing capabilities; 'Big believers' says MD Sudhir Sitapati

    Godrej Consumer stands firm on ad spending, bullish on in-housing capabilities; 'Big believers' says MD Sudhir Sitapati

  • WAVES 2025: India's global entertainment summit aims to chart a $50 billion future

    WAVES 2025: India's global entertainment summit aims to chart a $50 billion future

Retail rules, Q-comm bubbles: Cola Wars heat up as brands tap digital playbooksSTORY OF THE DAY

Retail rules, Q-comm bubbles: Cola Wars heat up as brands tap digital playbooks

Beverage giants and challengers ramp up campaigns and partnerships in a high-stakes bid for consumer dominance.

  • Landmark sessions at WAVES 2025: A call for universal access to media and entertainment

    Landmark sessions at WAVES 2025: A call for universal access to media and entertainment

  • APAC consumers eager for tech transformation, cautious of speed and privacy risks: Ipsos Report

    APAC consumers eager for tech transformation, cautious of speed and privacy risks: Ipsos Report

Featured

Maestro Ustad Amzad Ali’s son compose patriotic music for Independence Day

QUANTUM-BRIEF

Maestro Ustad Amzad Ali’s son compose patriotic music for Independence Day

Pune eatery wins legal battle against US based Burger King

QUANTUM-BRIEF

Pune eatery wins legal battle against US based Burger King

World Federation of Advertisers suspends brand safety unit after Elon Musk’s lawsuit

QUANTUM-BRIEF

World Federation of Advertisers suspends brand safety unit after Elon Musk’s lawsuit

Creatives cross with clients for scraping their ideas

QUANTUM-BRIEF

Creatives cross with clients for scraping their ideas

GOAT Brand Labs raises $21 million to drive omnichannel expansion

QUANTUM-BRIEF

GOAT Brand Labs raises $21 million to drive omnichannel expansion

EXCLUSIVE: Ampverse Shuts 7Sea Esports; Founder says 'can't see growth trajectory in India'

QUANTUM-BRIEF

EXCLUSIVE: Ampverse Shuts 7Sea Esports; Founder says 'can't see growth trajectory in India'

More from Storyboard18

How it Works

TRAI puts NCF under forbearance; Watching dish and cable TV may become cheaper

TRAI puts NCF under forbearance; Watching dish and cable TV may become cheaper

Quantum Brief

Epic Games CEO to fight against Apple’s app store policies

Epic Games CEO to fight against Apple’s app store policies

Quantum Brief

Bajaj Auto along with Nitin Gadkari launch world's first CNG motorcycle

Bajaj Auto along with Nitin Gadkari launch world's first CNG motorcycle

Quantum Brief

Byju's to face audit unless salaries are paid, says NCLT

Byju's to face audit unless salaries are paid, says NCLT
OnePlus India appoints Chinese exec as head of India operations amid govt's push for local talent

Quantum Brief

OnePlus India appoints Chinese exec as head of India operations amid govt's push for local talent

Quantum Brief

Marico to exclusively handle sales and marketing of Kaya’s products

Marico to exclusively handle sales and marketing of Kaya’s products

How it Works

BREAKING: MIB advisory on SDC; Only Food & Health sectors to upload self-declaration certificate for ads

BREAKING: MIB advisory on SDC; Only Food & Health sectors to upload self-declaration certificate for ads

Quantum Brief

SoCheers wins the digital mandate for ASUS India

SoCheers wins the digital mandate for ASUS India
Brazil suspends Meta's new AI privacy policy

Quantum Brief

Brazil suspends Meta's new AI privacy policy

Quantum Brief

Meta revises AI-generated image labels on its platforms after photographers issue complaints

Meta revises AI-generated image labels on its platforms after photographers issue complaints

How it Works

Give work the chance to find its own greatness: Rahul Mathew of DDB Mudra Group

Give work the chance to find its own greatness: Rahul Mathew of DDB Mudra Group

Quantum Brief

Patanjali Foods to acquire Patanjali Ayurved’s home and personal care business at Rs. 1100 crore valuation

Patanjali Foods to acquire Patanjali Ayurved’s home and personal care business at Rs. 1100 crore valuation

POPULAR

Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India

Digital

Leading with purpose creates wins for consumers, community and country: Hina Nagarajan of Diageo India

'Largest employer in the world is inefficiency': CRED's Kunal Shah at Storyboard18 Global Pioneers Summit

Digital

'Largest employer in the world is inefficiency': CRED's Kunal Shah at Storyboard18 Global Pioneers Summit

Unheard tales of Maggi’s redemption: How poetry and nostalgia revived an iconic brand

Brand Makers

Unheard tales of Maggi’s redemption: How poetry and nostalgia revived an iconic brand

Content creator Raj Shamani’s journey: Prioritizing substance over virality

Special Coverage

Content creator Raj Shamani’s journey: Prioritizing substance over virality

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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