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digital

  • Advertisers on X’s hashtag ban and vertical ad pricing: Inward focus could trigger lower ad spends

    Advertisers on X’s hashtag ban and vertical ad pricing: Inward focus could trigger lower ad spends

  • Auction for 730 FM radio channels across 234 Indian cities to begin this month

    Auction for 730 FM radio channels across 234 Indian cities to begin this month

From Virality To Viability: Creators decode the future of content and commerceSTORY OF THE DAY

From Virality To Viability: Creators decode the future of content and commerce

Ankush Bahuguna, Shibani Bedi, and Rajvardhan Grover unpack how India is shaping the global content stage and what it takes to thrive as a creator today. From building sustainable careers to navigating algorithms and brand deals, this conversation is a must-watch for anyone interested in the future of content, creativity, and commerce.

  • Today in AI: AI becomes free travel planner | Deepseek seeks popularity | Microsoft AI helps doctors

    Today in AI: AI becomes free travel planner | Deepseek seeks popularity | Microsoft AI helps doctors

  • The trio of video, social and retail to lead India’s adex growth in 2025: MAGNA

    The trio of video, social and retail to lead India’s adex growth in 2025: MAGNA

Featured

Digital ads extend lead over traditional media, set to hit Rs 728 billion in 2025: MAGNA

QUANTUM-BRIEF

Digital ads extend lead over traditional media, set to hit Rs 728 billion in 2025: MAGNA

Netflix and Spotify discuss partnership on live music content

QUANTUM-BRIEF

Netflix and Spotify discuss partnership on live music content

Search ad revenue in India to hit Rs 20,538 crore in 2025, holding 15% share of total adex: MAGNA

QUANTUM-BRIEF

Search ad revenue in India to hit Rs 20,538 crore in 2025, holding 15% share of total adex: MAGNA

PVR INOX to add 200 screens in two years with Rs 400 crore investment: Sanjeev Kumar Bijli

QUANTUM-BRIEF

PVR INOX to add 200 screens in two years with Rs 400 crore investment: Sanjeev Kumar Bijli

Need a unified national policy for online gaming: Brijesh Singh, Principal Secretary, Maharashtra Govt at Storyboard18 DES 2025

QUANTUM-BRIEF

Need a unified national policy for online gaming: Brijesh Singh, Principal Secretary, Maharashtra Govt at Storyboard18 DES 2025

India partially lifts ban on Pakistani YouTube channels and artist accounts

QUANTUM-BRIEF

India partially lifts ban on Pakistani YouTube channels and artist accounts

More from Storyboard18

How it Works

Big Tech Layoffs: Microsoft to lay off 9,000 people in bid to rein in costs amid AI push

Big Tech Layoffs: Microsoft to lay off 9,000 people in bid to rein in costs amid AI push

Watch Listen

WATCH: Maharashtra's DGIPR Brijesh Singh on need of uniform policy across states

WATCH: Maharashtra's DGIPR Brijesh Singh on need of uniform policy across states

Watch Listen

WATCH: TNOGA's Dr. M.C. Sarangan on gaming addiction as a collective fight

WATCH: TNOGA's Dr. M.C. Sarangan on gaming addiction as a collective fight

Digital

YouTube rolls out ‘Communities’ feature for deeper fan interaction

YouTube rolls out ‘Communities’ feature for deeper fan interaction
India and X in legal tussle over content takedown rules, ‘Tom, Dick and Harry’ remark sparks tension in court

Digital

India and X in legal tussle over content takedown rules, ‘Tom, Dick and Harry’ remark sparks tension in court

How it Works

California jury slams Google with $314 mn data misuse fine

California jury slams Google with $314 mn data misuse fine

Special Coverage

Banning games is not the solution: Jayesh Ranjan, Govt of Telangana at Storyboard18 DES 2025

Banning games is not the solution: Jayesh Ranjan, Govt of Telangana at Storyboard18 DES 2025

Brand Marketing

30% surge in footfalls, 40% repeat fans, why India's concert economy is exploding

30% surge in footfalls, 40% repeat fans, why India's concert economy is exploding
Policy paralysis could stall India’s Radio revival despite ₹3,853 cr FDI boost

Digital

Policy paralysis could stall India’s Radio revival despite ₹3,853 cr FDI boost

Brand Makers

Digital adex to grow to 47% of total ad spend in 2025: Prashant Puri of AdLift

Digital adex to grow to 47% of total ad spend in 2025: Prashant Puri of AdLift

Watch Listen

WATCH: MoS I&B Dr. L Murugan on India emerging as a global creative powerhouse

WATCH: MoS I&B Dr. L Murugan on India emerging as a global creative powerhouse

Watch Listen

WATCH: I&B Ministry's Sanjay Jaju says on gaming, creators and India's digital entertainment economy at Storyboard18's DES 2025

WATCH: I&B Ministry's Sanjay Jaju says on gaming, creators and India's digital entertainment economy at Storyboard18's DES 2025

POPULAR

Online gaming in India is among the world’s most vibrant, says MoS I&B Dr L Murugan at Storyboard18 DES 2025

Digital

Online gaming in India is among the world’s most vibrant, says MoS I&B Dr L Murugan at Storyboard18 DES 2025

Opinion Trading platform is betting and gambling: MC Sarangan of TNOGA  at Storyboard18 DES 2025

Digital

Opinion Trading platform is betting and gambling: MC Sarangan of TNOGA at Storyboard18 DES 2025

Digital adex now accounts for over 55% of India’s M&E spend: MIB's Sanjay Jaju at Storyboard18 DES 2025

Digital

Digital adex now accounts for over 55% of India’s M&E spend: MIB's Sanjay Jaju at Storyboard18 DES 2025

Game on! Gaming creators bets gaming being India’s next creative economy

Digital

Game on! Gaming creators bets gaming being India’s next creative economy

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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