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How it Works

Unpack the big news, trends and shifts in the marketing ecosystem

  • Income Tax department raids offices of Marico ahead of GST 2.0 rollout

    Income Tax department raids offices of Marico ahead of GST 2.0 rollout

  • Hyundai India inks 3-year wage pact; employees to get Rs 31,000 monthly hike

    Hyundai India inks 3-year wage pact; employees to get Rs 31,000 monthly hike

Multiplexes, producers challenge Karnataka’s ₹200 ticket ceiling in High CourtSTORY OF THE DAY

Multiplexes, producers challenge Karnataka’s ₹200 ticket ceiling in High Court

The matter stems from a clutch of petitions filed by multiplex owners, film producers, and a PVR INOX shareholder challenging the recently introduced Karnataka Cinemas (Regulation) (Amendment) Rules, 2025.

  • PepsiCo CEO Ramon Laguarta meets PM Modi as full board lands in India amid trade strains

    PepsiCo CEO Ramon Laguarta meets PM Modi as full board lands in India amid trade strains

  • YouTube CEO unveils "next decade" of creation with AI-powered tools and platform upgrades

    YouTube CEO unveils "next decade" of creation with AI-powered tools and platform upgrades

Featured

YouTube announces major updates to boost creator earnings and brand partnerships

Digital

YouTube announces major updates to boost creator earnings and brand partnerships

Layoffs in Adland: Omnicom's acquisition of IPG nears finish line. But at what human cost?

Advertising

Layoffs in Adland: Omnicom's acquisition of IPG nears finish line. But at what human cost?

Women’s World Cup 2025 set to deliver 70% surge in ad revenues; India-game TV spots up 40%, OTT CPMs up 50%

Advertising

Women’s World Cup 2025 set to deliver 70% surge in ad revenues; India-game TV spots up 40%, OTT CPMs up 50%

Apollo Tyres set to become Team India’s new jersey sponsor: BCCI official

How it Works

Apollo Tyres set to become Team India’s new jersey sponsor: BCCI official

67 percent organisations offer short-term incentives or variable pay to MBA grads: Report

How it Works

67 percent organisations offer short-term incentives or variable pay to MBA grads: Report

ED summons former cricketer Robin Uthappa in online betting money laundering probe

How it Works

ED summons former cricketer Robin Uthappa in online betting money laundering probe

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about us

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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Sugandha.Mukerjei@nw18.com

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Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
Storyboard18@nw18.com

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