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BRAND MARKETING
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Advertising
Nykaa's adex climbs up by 31% to Rs 244 crore in Q4FY25
Brand Makers
Oyo's rebranding: Founder Ritesh Agarwal seeks suggestions for new name
Brand Makers
Leena Tewari: The reclusive pharma billionaire who purchased a Rs 639 crore duplex in Mumbai
Advertising
Bank of Baroda slashes adex by 20% to Rs 350 crore in FY25
Brand Makers
Tesla backers demand full-time CEO commitment from Musk again amid slumping sales and political distractions
Brand Marketing
Global Ads Spotlight: When Magnum melted winter with 'Find Your Summer' campaign
Brand Makers
Apollo Tyres reshapes global marketing, elevates Udyan Ghai to lead new centralised team
Brand Marketing
BIS to tighten standards, improve testing; approves Rs 78 cr boost for testing infrastructure
Brand Marketing
Inside quick commerce brand wars: Smear tactics, platform fights and founder feuds
Brand Makers
Coca-Cola eyes billion-dollar brand expansion in India