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WPP, Havas, Omnicom: Are advertising’s biggest holdcos recasting agencies as AI Operating Systems?

The world of Artificial Intelligence has only begun to affect human lives. In times like these, staying up-to-date with the AI world is of utmost importance. Storyboard18 brings you the top AI news of the day.
OpenAI pushes development of ‘Garlic’ AI model to challenge Google’s Gemini 3
OpenAI is intensifying its race against Google as it develops a new high-performance AI model codenamed Garlic, a project reported by The Information as a direct response to the rapid success of Google’s Gemini 3.
Nvidia says $100bn OpenAI mega-deal still unsettled as talks continue
Nvidia’s chief financial officer, Colette Kress, has stated that the chipmaker’s proposed $100 billion partnership with ChatGPT-maker OpenAI remains under negotiation, with no final agreement yet signed.
Vaishnaw: 30% of Indian startups now AI-led as government ramps up national compute infrastructure
In Rajya Sabha, the Union Minister for Electronics & IT, Railways and I&B says Common Compute Facilities under the India AI Mission are cutting development costs and enabling regional expansion; calls for inclusive AI awareness as members seek training for lawmakers and clarity on AI hub locations.
AI boom fuels excitement but deepens job anxiety
Industry leaders at the Reuters NEXT conference in New York, steered away from fears of an artificial intelligence bubble and instead emphasised the sweeping economic and employment disruptions already under way.
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MoreThe Storyboard18 Awards for Creativity have unveiled a Grand Jury comprising some of India’s most influential leaders across advertising, business, policy and culture, positioning it among the country’s most prestigious creative award platforms.