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BRAND MAKERS

Inside the minds of brand leaders, marketing whizzes and trailblazers

  • Deepinder Goyal-backed LAT Aerospace buys Bombardier Global jet

  • Medimix appoints Amruta Khanvilkar as brand ambassador

STORY OF THE DAY

Billionaire but not belonging! Pedder Road said no to even Jhunjhunwala

Journalist Vishal Bhargava paints a portrait of Pedder Road as a hyper-exclusive zone where lineage, legacy, and "refinement" often trump stardom or sheer financial clout.

  • What's Linda Yaccarino up to post-X? Former CEO shares life update on social media

  • Accenture Song's Baiju Shah named AKQA's Global CEO

Featured

QUANTUM-BRIEF

Kartik Mohindra named William Grant & Sons managing director for India

QUANTUM-BRIEF

Amagi appoints Sangeeta Chakraborty as Chief Revenue Officer

QUANTUM-BRIEF

IPG Mediabrands clocks ₹16.7K cr in India billings for 2024: COMvergence Report

QUANTUM-BRIEF

Charlie Cowdrey named CEO of JioBLAST

QUANTUM-BRIEF

'Welcome to India': Anand Mahindra resurfaces old tweet to Elon Musk after Tesla's India debut

QUANTUM-BRIEF

Indian auto giants rev up for battle as Tesla enters domestic market

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SC summons Samay Raina, four other comedians over alleged jokes targeting disabled community

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HUL's Priya Nair: Why it took HUL so long to appoint a woman CEO

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Bharat Petroleum names Subhankar Sen as Director (Marketing)

Brand Makers

Theblurr appoints Sainath Saraban as co-founder and chief creative officer

Brand Makers

Havas Media Network appoints Rohit Shaw for Arena Media

Brand Makers

Tesla: The electrifying rise, controversies, and the legacy behind the name

Brand Makers

Bhavish Aggarwal denies report of Ola Electric's showroom shutdowns in Maharashtra

Brand Makers

Hindustan Coca-Cola Beverages names Hemant Rupani as CEO

Brand Makers

OML elevates Devarshi Shah to Chief Growth Officer

Brand Makers

“This Isn’t an Ad.” Deepinder Goyal shares new Zomato ad ft. SRK, AR Rahman, Jasprit Bumrah,: WATCH

Brand Makers

R Doraiswamy takes over as LIC's new CEO and MD

Brand Makers

Starbucks CEO mandates four-day office return to boost culture and turnaround efforts

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Brand Makers

Priya Nair appointed new CEO and MD of Hindustan Unilever, replaces Rohit Jawa

Advertising

Microsoft's Cindy Rose to succeed Mark Read as WPP CEO

Advertising

‘Sham’, ‘scam’: Cannes Lions-award winning ads under public scrutiny

Brand Marketing

30% surge in footfalls, 40% repeat fans, why India's concert economy is exploding

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about us

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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