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Digital

Meta, YouTube’s crackdown on unoriginal content to reshape creator economy; advertisers back pivot to authenticity

As the platforms clamp down on recycled content, advertisers hail the move as a reset that rewards authenticity and filters out noise, even as creators brace for a strategy shift.
Advertising

KFC, Pizza Hut operator Sapphire Foods spent ₹1,300 cr on advertising in FY25

Advertising

Mankind Pharma’s advertising budget soars 25% to ₹755 crore in FY25

Brand Makers

Deepinder Goyal-backed LAT Aerospace buys Bombardier Global jet

Featured

Advertising

"There's a genuine sense of anticipation": Omnicom CEO John Wren says IPG merger is on track as optimism grows among clients and shareholders

Gaming

Breaking: EPWA challenges Madras HC ruling on TNOGA regulations in SC

Brand Makers

Accenture Song's Baiju Shah named AKQA's Global CEO

Brand Marketing

Delhi HC issues dynamic injunction to TATA against trademark infringement

Brand Marketing

Tata Play Binge onboards Prasar Bharti’s WAVES OTT

Advertising

Zomato drops new star-studded ad, sparks mixed reactions online

More from Storyboard18

Advertising

“AI is supercharging creativity”: Omnicom CEO John Wren bets big on agentic AI to fuel next phase of growth

How it Works

MMR dominates India’s land market in H1 2025, Bollywood and data centres steal the spotlight

Brand Marketing

Cinépolis India eyes double-digit growth; bets big on Bollywood & Hollywood

Brand Makers

Medimix appoints Amruta Khanvilkar as brand ambassador

Brand Makers

Billionaire but not belonging! Pedder Road said no to even Jhunjhunwala

Brand Makers

What's Linda Yaccarino up to post-X? Former CEO shares life update on social media

Brand Marketing

Karnataka’s ticket price cap could derail PVR Inox’s premium strategy, revive legal battle

Digital

OpenAI faces second major outage in July, ChatGPT services disrupted globally

The outage, which began around 6:10 AM IST on July 16, marks the second significant service failure this month, sparking growing concerns about the platform’s reliability as demand for artificial intelligence tools surges globally.

Brand Marketing

Global Ads Spotlight: Sheba's 'Gravy Race' was the most unexpected ad win of the year. Here's why

Brand Makers

Kartik Mohindra named William Grant & Sons managing director for India

Brand Makers

Amagi appoints Sangeeta Chakraborty as Chief Revenue Officer

Brand Marketing

Tesla’s top North America sales executive departs amid broader executive exodus

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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