DIGITAL

Advertising

“AI is supercharging creativity”: Omnicom CEO John Wren bets big on agentic AI to fuel next phase of growth

From synthetic focus groups to personalized campaign optimization, Omnicom doubles down on AI-led transformation. "With the rise of generative AI, breakthrough creativity is more valuable than ever," says CEO John Wren during Q2 2025 earnings call.

Digital

OpenAI faces second major outage in July, ChatGPT services disrupted globally

The outage, which began around 6:10 AM IST on July 16, marks the second significant service failure this month, sparking growing concerns about the platform’s reliability as demand for artificial intelligence tools surges globally.

Digital

Meta, YouTube’s crackdown on unoriginal content to reshape creator economy; advertisers back pivot to authenticity

As the platforms clamp down on recycled content, advertisers hail the move as a reset that rewards authenticity and filters out noise, even as creators brace for a strategy shift.

Digital

US Court blocks “Click‑to‑Cancel” rule; Cancelling Netflix, Prime Video subscription could soon be a hassle

With a key FTC consumer-protection measure struck down, streaming platforms like Netflix, Amazon Prime Video, Disney+ are no longer obligated to maintain frictionless cancellation processes.

Brand Marketing

YouTube launches 'Hype' in India to boost visibility for emerging creators

After successful beta runs in Turkey, Taiwan, and Brazil, where over 5 million hypes were cast across 50,000+ unique channels, Hype is now live in one of YouTube's most dynamic creator ecosystems.

Digital

Tejas Networks' Q1 loss deepens to Rs 193.87 crore amid revenue decline

In Q1 FY24, Tejas Network had reported a profit of Rs 77.48 crore, and full fiscal 2025, it clocked a consolidated profit of Rs 446.53 crore

Digital

Instagram to make public posts searchable on Google,Bing

For a while now, public Instagram posts have been indexed and accessible via Google Search in many parts of the world. Instagram is now expanding this capability, making public posts discoverable through Google in additional regions where it wasn't previously available.

Brand Makers

“This Isn’t an Ad.” Deepinder Goyal shares new Zomato ad ft. SRK, AR Rahman, Jasprit Bumrah,: WATCH

The new Zomato star-studded ad features Shah Rukh Khan, AR Rahman, Mary Kom and Jasprit Bumrah.

Digital

After YouTube, Meta crackdowns on 'unoriginal content'; removes 10 million fake Facebook profiles

On July 14, Meta said accounts that improperly reuse someone else’s videos, photos or text posts repeatedly will not only lose access to Facebook monetization programs for a period of time, but will also receive reduced distribution on everything they share.

Brand Makers

Raj Grover, Shibani Bedi, Ankush Bahuguna: Creators debate long-form vs short-form content

In a high-energy panel moderated by Delshad Irani of Storyboard18, creators Ankush Bahuguna, Shibani Bedi, and Raj Grover get candid about platform dynamics, chasing virality, creator burnout, and why long-form content is still the real MVP.

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