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WPP
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How it Works
AI hiring booms in agencies as tech integration deepens
Brand Makers
WPP COO Andrew Scott to retire after 27 years; will continue as Senior Advisor
Brand Makers
Cindy Rose takes the helm at WPP from Mark Read, with big promises and bigger challenges ahead
How it Works
India’s growth story faces an infrastructure roadblock, warns Sir Martin Sorrell
Brand Makers
Sir Martin Sorrell: Omnicom–IPG merger is cost play, WPP should be broken up
Brand Makers
The next era belongs to India - and to AI: Sir Martin Sorrell maps the future of advertising
Advertising
Mastercard shifts global media duties to WPP Media, ending decade-long partnership with Dentsu's Carat
Brand Makers
Mark Read bows out of WPP with AI vision, revenue slump, and a tough road ahead for successor
Advertising
Adland’s Identity Crisis: Is short-termism undermining the soul of advertising?
Agency News
WPP slashes global workforce as revenue contracts
