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Brand Marketing

Blinkit to continue high marketing spend to onboard new consumers, says CEO Albinder Dhindsa

Advertising

Colgate pares marketing outlay in Q2; ad spend drops to Rs 225 crore

Brand Marketing

HUL to double down on high-growth categories, digital brand building in FY26

How it Works

Mars, Cadbury end 25-year trademark battle over ‘Celebrations’

Brand Marketing

Pop Mart’s Labubu mania cools as supply surge deflates global resale market

Brand Marketing

Reckitt Benckiser India sees low single-digit growth amid GST rejig, Durex gains offset impact

Brand Marketing

Delhi HC backs WOW Momo in trademark battle, bars ‘WOW Burger’ for brand infringement

Brand Marketing

Netflix ties up with Mattel and Hasbro; turns “KPop Demon Hunters” into toy franchise

Brand Marketing

Festive cheer fuels 40% growth for Amazon Fresh, tier-2 cities lead the surge

Brand Marketing

Meesho’s IPO plans: Rs 1,390 crore for cloud tech, Rs 1,020 crore for marketing growth, Rs 480 crore for AI hiring

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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