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Brand Marketing

Varun Beverages eyes boost from GST cuts in Water and Juice segments

Special Coverage

Alcohol to stay outside GST ambit: FM Nirmala Sitharaman

Brand Marketing

Britannia sees volume growth accelerating on GST cuts, expects sector-wide boost

Brand Marketing

Bata launches ‘Price Promise’, slashes footwear rates ahead of GST rollout

Brand Marketing

From Outrage to Opportunity: American Eagle turns backlash into sales boom

Advertising

Bluestone tightens marketing spend in Q1 FY26, margins jump to 16.8%

Brand Marketing

Blue Star bets big on festive boom after GST cuts; expects doubles sales growth

Brand Marketing

Cyber-attack halts Jaguar Land Rover production despite £800m digital overhaul

Brand Marketing

Swiggy hikes platform fee to Rs 15 as festive demand surges

Advertising

Vishal Mega Mart tightens ad budget to Rs 26 crore in FY25, posts 37% rise in profit

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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