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Advertising
Flipkart’s Star-Studded Big Billion Days'25: 11 celebrities, bigger ad push, and doubling down on digital
Brand Makers
WPP COO Andrew Scott to retire after 27 years; will continue as Senior Advisor
Agency News
Advertising group Dentsu considers selling overseas operations
Advertising
Asia Cup 2024 ad rates surge up to 40%; tournament set to cross ₹1,200 crore in revenues despite RMG platforms exit
Advertising
Sun TV Network posts ad revenue of Rs 1,441 crore in FY25; Cricket income falls to Rs 642 crore
Advertising
When Mentos lit the spark: The classroom ad that revived a brand
How it Works
Shah Rukh Khan, Deepika Padukone, Hyundai execs named in Rajasthan fraud case over alleged vehicle defects
How it Works
Why reach and impressions aren’t enough anymore: WPP Media’s Amin Lakhani on media’s next big shift
How it Works
Rise of the Attention Economy: Why marketers are rethinking metrics, media and creativity
Advertising
Celebrating Bappa: How brands are tapping into festive emotions