FMCG

Brand Makers

PepsiCo sees strong Q2 growth in India; Snacks, beverages drive international surge

PepsiCo's $37 billion international business accounted for 40 percent of its net revenue in 2024.

Advertising

ITC's Sunfeast Wowzers onboards Shah Rukh Khan; launches new campaign

The campaign ‘Iske Har Bite Mein Hai Wow!’ is conceptualized by Ogilvy.

Brand Marketing

GCPL's ad spending up by 2.47% to Rs 1,369.21 crore in FY25

GCPL said it is optimizing its shopper marketing team, insourcing design and content for better efficiency amid the rise in revenue, driven by ecommerce

Brand Makers

GCPL reveals 3 pillars for growth model- Soap, insecticides, future-facing categories

GCPL posted a high-teens growth in its GoodKnight Electrics category. Besides, the Fab detergent hit Rs 250 crore in annualised run-rate with a growth trajectory of a digital-first brand.

Brand Marketing

AWL Agri reports 27% decline in profit YoY; Q-commerce revenue rises by 75% in Q1 FY26

AWL Agri Business' revenue from operations increased from Rs 14,153.85 crore in Q1 FY24 to Rs 17,058.65 crore in Q1 FY25

Brand Makers

HUL's Priya Nair: Why it took HUL so long to appoint a woman CEO

A Sydenham and Symbiosis alumna, Nair began at HUL in 1995 and rose through the ranks with stints across beauty, home care and global roles.

Brand Makers

Marico prioritizes responsible marketing as AdEx rises by 18.4% to Rs 1,128 crore in FY25

Marico delivered an operating profit of Rs 2,139 crores, up 6% over the last year.

Brand Makers

Karnataka HC quashes criminal case against HUL CEO in food safety row, cites lack of corporate prosecution

Delivering the verdict on July 3, Justice JM Khazi held that under the Food Safety and Standards Act, 2006, an individual officer cannot be prosecuted unless the company is first made a party to the case.

Brand Makers

Analysts bet on continuity and consumer focus with Priya Nair at HUL

Nair’s elevation is seen not just as a milestone for gender diversity in Indian corporate leadership, but also as a strategic turning point for HUL, which has underperformed peers in recent years amid rising competition and changing consumer preferences.

How it Works

Spoiled milk and rotten promises: Q-comm firms' hygiene lapses threaten FMCG brand ties

Regulatory raids and consumer complaints over expired and adulterated products are forcing FMCG brands to rethink partnerships with quick commerce players amid hygiene and safety concerns.

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