BRAND-MARKETING

Brand Marketing

Nike Q1 sales edge higher, but $1.5 billion tariff hit looms

Brand Marketing

RCB’s $2 billion sale valuation could spark 50% surge in SunTV-owned SRH’s worth

Brand Marketing

LG Electronics eyes October IPO for Indian unit amid growth push

Brand Marketing

Advertising's identity crisis: Comedy agencies, meme metrics and the death of brand memory

Gaming

Skyesports and IICT Sign MoU to drive E-sports education and industry growth in India

Digital

Festive season fab or fad?: Swiggy gamifies Durga Puja. Here’s how it works

Brand Marketing

Balaji Wafers' stake sale on hold amid lukewarm investor interest

Brand Marketing

EA announces agreement to be acquired by PIF, Silver Lake, Affinity Partners for $55 billion

Agency News

Havas India & Banijay Asia enter into a strategic partnership

Brand Marketing

Google gives its “G” a makeover and signals a broader shift in its identity

Gaming

Marketing spends muted for now, product comes first: Vikrant Mudaliar, CMO of Dream11

Brand Marketing

Gen Z Redefining Drinking Culture: Inside the rise of premium, functional, and non-alcoholic beverages

Gaming

"Still a sports-tech and not Ad-tech company," Vikrant Mudaliar, CMO of Dream11

How it Works

Explained: Why Accenture is cutting jobs and what it reveals about workforce transformation

Brand Marketing

Tata Play unveils AI augmented mascot Coco

Brand Marketing

Crocs wins trademark dispute battle against ‘Croose'

Digital

iPhone 17 Pro Max craze: UP influencer goes viral after sharing QR code to crowdfund new phone

Digital

Snapchat caps free Memories storage, launches paid subscription tiers

Brand Marketing

Accenture layoffs cross 11,000, CEO Julie Sweet warns of further exits

Brand Marketing

From Budget to Premium: How India's $48.2 billion Smartphone market is rewriting adex playbook

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

contact

Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
Storyboard18@nw18.com

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