AUTO

Brand Marketing

The Thar Problem: Machismo, Myth, and the Making of an Indian Icon

Brand Marketing

Toyota’s global sales rise for 9th consecutive month, up 3% in September

Brand Marketing

Uber rebrands ‘Uber Green’ as ‘Uber Electric’

Brand Marketing

NCLT admits insolvency case against Blu-Smart Mobility Tech after Google Maps vendor claims unpaid dues

Brand Makers

New Hyundai CEO paycheck: Here's how much Tarun Garg earned before his big promotion in FY25

Brand Makers

Hyundai Motor India names Tarun Garg as Managing Director, first Indian to lead as CEO

Brand Marketing

Royal Enfield expands online retail push, lists 350cc range on Amazon

Brand Marketing

Maruti Suzuki to work on Sundays as festive demand hits decade high

Brand Marketing

Auto creators take the wheel: Influencing purchase funnels and brand strategy

How it Works

GST reforms fuel September passenger vehicle sales surge for Tata, Hyundai; Maruti sees decline

Brand Marketing

Maruti Suzuki becomes eighth most valuable automaker globally, overtakes parent Suzuki

How it Works

Festive season bonanza: Brands across categories pass on GST cuts to consumers

Special Coverage

NCLAT to hear Maruti Suzuki’s plea against Rs 200-crore CCI penalty on 19 Nov

Advertising

GST 2.0 fuels festive momentum: Auto makers slash prices, EV push and two-wheeler benefits to drive 20% adex surge

How it Works

From JLR to Audi, luxury carmakers roll out discounts up to Rs 30.4 lakh after GST overhaul

How it Works

Royal Enfield cuts prices by up to Rs 22,000 across 350cc range after GST reduction

How it Works

Auto sales inch up in August; GST 2.0, festive demand set to boost September momentum: FADA

Brand Makers

Audi cuts prices in India by up to Rs 7.8 lakh after GST 2.0 rollout

Brand Makers

Hero MotoCorp appoints Harshavardhan Chitale as Chief Executive Officer

Brand Makers

From humiliation to triumph: How Ratan Tata turned Ford's insult into his biggest victory

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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