ADVERTISING

Digital

Reset for Advertising: Why DPDP Act will transform media and marketing

Television

NDTV to acquire GoodTimes channel via slump sale from LMBL in ₹18 crore deal

Agency News

Ogilvy India cuts jobs amid client spending slowdown and global AI transition

Brand Marketing

Delhi HC pulls up Patanjali in Dabur Chyawanprash ad dispute

Brand Marketing

IPO-bound Groww allocates Rs 225 crore for brand-building, Rs 205 crore on subsidiaries

How it Works

Neuroscientist debunks 10,000-step rule, reveals it began as an 'ad campaign'

How it Works

Govt waives newspaper ad rule for price revisions on packaged goods

Advertising

Self-regulator ASCI to roll out Advertising codes and laws repository, will study Gen Alpha habits

Advertising

Ad-tech firm Brightcom clocks profit of Rs 710 crore in FY25, unveils new growth engines

Advertising

FDA cracks down on Hims & Hers and others over misleading obesity drug claims

Advertising

9 in 10 CMOs say social and influencer content outperforms traditional ads: Dentsu report

Advertising

Amazon India's ad income surges by 24% to Rs 8,370 crore in FY25

Digital

Goodbye funnel, hello prompt: Why AI is forcing brands to rethink ad strategy

Advertising

14x sales spikes, 30% adex hike: Quick commerce takes center stage this festive season

Advertising

State approves comprehensive policy for hoardings on government land

Digital

YouTube announces major updates to boost creator earnings and brand partnerships

Advertising

Layoffs in Adland: Omnicom's acquisition of IPG nears finish line. But at what human cost?

Advertising

Women’s World Cup 2025 set to deliver 70% surge in ad revenues; India-game TV spots up 40%, OTT CPMs up 50%

How it Works

Apollo Tyres set to become Team India’s new jersey sponsor: BCCI official

Advertising

Electronics to see spending at 44%, gifting trend to grow this festive season: Report

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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Have a query? Got feedback? Want to share tips or ideas? Our team would be happy to hear from you. Get in touch with us here:
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