ADVERTISING

OTT

Netflix doubles down on AI innovation to enhance storytelling and advertising efficiency

Advertising

Netflix plans to test, innovate ad formats in 2026; Q3 revenue up 17%

Advertising

Omnicom's acquisition of IPG expected to close in November

How it Works

LinkedIn ad revenue to hit $8.2 billion in 2025, outpacing mid-size rivals

Digital

Google scraps Privacy Sandbox, preserving cookies and long-term uncertainty

Advertising

India media prices to surge 9%, bucking global trend; WFA outlook cites high demand

Advertising

WPP faces US class action lawsuit over alleged misleading financial statements

OTT

From Screen Time to Play Time: Can ads and games power Netflix’s $120 billion valuation

Advertising

Marico hit with ₹1 lakh penalty by FSSAI over alleged misbranding

How it Works

How Elon Musk redefines advertising: Inside X’s shift from brand safety battles to AI-driven performance ads

Advertising

Mars Petcare India launches AI-powered ‘Pawsome Playlist’ for pets

Agency News

Bright Outdoor Media sees strong double-digit growth this festive season

Agency News

Why advertising agencies can no longer afford single-sector dependence

Brand Marketing

Meesho’s IPO plans: Rs 1,390 crore for cloud tech, Rs 1,020 crore for marketing growth, Rs 480 crore for AI hiring

Advertising

Mast or Meh: Swiggy, Zepto, OPPO, Titan and more - how brands capture Diwali hype

Advertising

The Grand Irony: Agencies That Built Brands, Forgot to Build For Themselves

Advertising

Polycab India Q2 ad spend rises to Rs 32 crore; Ex-Vistara CFO Niyant Maru appointed finance head

Advertising

Asia Cup 2025: PepsiCo leads with 7% share, Vimal Elaichi overtakes Dream11 as top brand

Advertising

The official Diwali Ad starter pack: Decoding the universe of Indian Diwali Ads

Television

Advertising budgets under pressure, strategy gaining traction: Sony Pictures Networks India

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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