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advertising

  • Zomato drops new star-studded ad, sparks mixed reactions online

  • "There's a genuine sense of anticipation": Omnicom CEO John Wren says IPG merger is on track as optimism grows among clients and shareholders

STORY OF THE DAY

KFC, Pizza Hut operator Sapphire Foods spent ₹1,300 cr on advertising in FY25

A significant chunk of the increased marketing outlay was directed toward Pizza Hut, where the company doubled its spend on TV, OTT, digital, and outdoor platforms.

  • Mankind Pharma’s advertising budget soars 25% to ₹755 crore in FY25

  • Global Ads Spotlight: Sheba's 'Gravy Race' was the most unexpected ad win of the year. Here's why

Featured

QUANTUM-BRIEF

Zomato’s advertising playbook: A look at heartwarming campaigns

QUANTUM-BRIEF

Zomato's 'Fuel Your Hustle' campaign highlights the real ingredients for success

QUANTUM-BRIEF

WPP Media agencies dominate India media billings with $6.6bn in 2024: COMvergence

QUANTUM-BRIEF

“This Isn’t an Ad.” Deepinder Goyal shares new Zomato ad ft. SRK, AR Rahman, Jasprit Bumrah,: WATCH

QUANTUM-BRIEF

Pan masala OOH spend up ₹50 Cr, Delhi-NCR leads with 20% share

QUANTUM-BRIEF

From Cancelled to Clipped: Samay Raina’s India’s Got Latent resurfaces, but will brands buy the redemption arc?

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Brand Makers

Marico prioritizes responsible marketing as AdEx rises by 18.4% to Rs 1,128 crore in FY25

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TNRERA cracks down on misleading real estate ads to protect homebuyers

Brand Makers

Harsh Mariwala rallies Marico behind brands and purpose in race to double revenues

How it Works

India’s EV adex surges 30% y-o-y despite supply chain issues and 75% cut in Chinese rare earth exports

Brand Makers

Marico’s Saugata Gupta doubles down on brand building, digital play in push to Rs20,000 crore

Brand Marketing

Global Ads Spotlight: How SkipTheDishes cooked up a smart, delicious solution to inflation

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How Indian advertising firms and talent are turning Dubai into a launchpad for regional influence

Advertising

As ad giants merge and markets shift, agencies turn to brand refreshes

Advertising

Cannes Lions to impose stricter integrity standards including three-year ban amid AI concerns

How it Works

Spoiled milk and rotten promises: Q-comm firms' hygiene lapses threaten FMCG brand ties

Advertising

Google expands AI-driven ads in India, betting on generative search to power growth

POPULAR

Brand Makers

Priya Nair appointed new CEO and MD of Hindustan Unilever, replaces Rohit Jawa

Advertising

Microsoft's Cindy Rose to succeed Mark Read as WPP CEO

Advertising

‘Sham’, ‘scam’: Cannes Lions-award winning ads under public scrutiny

Brand Marketing

30% surge in footfalls, 40% repeat fans, why India's concert economy is exploding

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Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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