CANNES-LIONS

Advertising

Cannes Lions to impose stricter integrity standards including three-year ban amid AI concerns

Cannes Lions will introduce strict new integrity and verification standards for all award entries from 2026, aiming to protect creative credibility in the age of AI and synthetic media. It also added that jury eligibility would be revoked.

Brand Makers

When Hexit’s ‘How to Kill a Mosquito’ brought glory to India at Cannes Lions

When the interactive print ad ‘How to Kill a Mosquito’ for the mosquito repellent brand Hexit was released in the mid-1990s, it was critically acclaimed, and received various honours, including a Gold Lion at Cannes. Storyboard18 reached out to the creative heads to understand the genesis of the campaign.

Brand Marketing

Cannes Lions Grand Prix Spotlight: How PENNY turned price into packaging - and won big

A bold packaging move by German retailer PENNY turned price transparency into a creative statement - and clinched the top Print & Publishing honour at Cannes. Read in our Cannes Lions Grand Prix Spotlight column.

Advertising

When Fevicol ‘Bus’ ad stuck its way to a Silver Lion at Cannes Lions 2002

A rickety desert bus, an inspired filmmaker and a clever twist turned Fevicol’s 2002 ad into a timeless symbol of unbreakable bonds in Indian advertising.

Advertising

Cannes Lions Grand Prix Spotlight: Paris rewrote the rules of Olympic storytelling - and nailed the landing

The Paname 24 team pulled off an audacious creative and logistical feat that snagged them the Cannes Lions Grand Prix in Outdoor - and rightfully so. Read and watch in our Cannes Lions Grand Prix Spotlight column.

Advertising

Cannes Lions Grand Prix winner 'Lucky Yatra' fails to deliver for Indian Railways

The eight-week long Lucky Yatra Yojana, which was operational from March 20th to June 15th, pulled its shutters down owing to no significant increase in ticket sales.

Advertising

Cannes Lions 2025: India bags a Silver Lion on Day 5; BBDO India honoured for Ariel #ShareTheLoad

This brings India’s cumulative count to 32: 1 Grand Prix, 9 Gold, 9 Silver and 13 Bronze.

Digital

Cannes 2025: Creativity rules but AI gains centerstage, writes Infosys' Sumit Virmani

Sumit Virmani, CMO of Infosys, offers an exclusive ringside view of Cannes 2025. Recognized as one of Forbes World's Most Influential CMOs for the third consecutive year, Sumit brings unparalleled insights from the forefront of global marketing.

Advertising

Cannes Lions 2025: India clinches 5 Lions on Day 4; FCB India's 'Lucky Yatra' secures 3 Golds

Leo & Ogilvy won 2 Bronze Lions for ‘Acko Tailor Test’ & ‘Eye Test Menu’ for the brands Acko and Titan Company Limited.

Advertising

InspiRAYtion 27 - You Cannes do it, but ought you?

Advertising or Awardising person; which one are you going to be asks veteran ad man Rayomand J. Patell.

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