CANNES-2025

Advertising

Cannes Lions to impose stricter integrity standards including three-year ban amid AI concerns

Cannes Lions will introduce strict new integrity and verification standards for all award entries from 2026, aiming to protect creative credibility in the age of AI and synthetic media. It also added that jury eligibility would be revoked.

Brand Marketing

Cannes Lions Grand Prix Spotlight: How PENNY turned price into packaging - and won big

A bold packaging move by German retailer PENNY turned price transparency into a creative statement - and clinched the top Print & Publishing honour at Cannes. Read in our Cannes Lions Grand Prix Spotlight column.

Advertising

When Fevicol ‘Bus’ ad stuck its way to a Silver Lion at Cannes Lions 2002

A rickety desert bus, an inspired filmmaker and a clever twist turned Fevicol’s 2002 ad into a timeless symbol of unbreakable bonds in Indian advertising.

Brand Makers

Meta launches next era of Gen AI features for advertisers and agencies

At this year’s Cannes Lions International Festival of Creativity, Meta introduced the next era of generative AI solutions for advertisers and agencies to improve ad campaign performances and drive business growth.

How it Works

The game of Cannes: The longest running mega series

While the advertising industry is awarding each other and congratulating the ‘winners’ on the metal count while sipping copious quantities of the pink beverage, marketers around the world are like kids at a Toys R Us store trying to get AI (machines) to make their next ad campaign, writes Anil S Nair, Co Founder of Deepspot.Ai.

Brand Makers

‘Sham’, ‘scam’: Cannes Lions-award winning ads under public scrutiny

As Britannia’s ‘Nature Shapes Us’ and Indian Railways’ ‘Lucky Yatra’ face backlash for winning awards despite limited public impact, critics are calling out India’s ad industry for performative sustainability and campaign-first credibility.

How it Works

Britannia and Talented respond to greenwashing accusations

Polina Zabrodskaya’s article received overwhelming support for her takedown of Britannia’s Cannes-winning sustainability campaign, while also reflecting broader disillusionment with the advertising industry's performative greenwashing and the awards culture that enables it

Advertising

Cannes Lions Grand Prix Spotlight: Paris rewrote the rules of Olympic storytelling - and nailed the landing

The Paname 24 team pulled off an audacious creative and logistical feat that snagged them the Cannes Lions Grand Prix in Outdoor - and rightfully so. Read and watch in our Cannes Lions Grand Prix Spotlight column.

Advertising

Cannes Lions Grand Prix winner 'Lucky Yatra' fails to deliver for Indian Railways

The eight-week long Lucky Yatra Yojana, which was operational from March 20th to June 15th, pulled its shutters down owing to no significant increase in ticket sales.

Advertising

Cannes Lions 2025: India bags a Silver Lion on Day 5; BBDO India honoured for Ariel #ShareTheLoad

This brings India’s cumulative count to 32: 1 Grand Prix, 9 Gold, 9 Silver and 13 Bronze.

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